Sci Fi changing its name, logo, tagline

[Space Gravy]

Sci Fi changing its name, logo, tagline

After 16 years, Sci Fi Channel is changing its name ... unless you say it aloud.

NBC Universal-owned cable network will become "Syfy" starting in July.

The phonics-friendly moniker is part a network-wide rebranding campaign that's been in the works for more than a year. It's an evolution that also includes a more down-to-earth logo and an uplifting tagline -- "Imagine Greater" -- and will be announced Monday at the network's upfront presentation to advertisers.

The changes attempt to address some longtime marketing goals at the network, as well as some practical challenges that having stemmed from trying to use a generic term as a brand name.

"We love being sci fi, and we're still embracing that," said network president Dave Howe on Friday. "But we're more than just space and aliens and the future -- the three things most people think of when they think of 'sci fi.' "

Though at first blush more fantastical-looking than the current name, SyFy aims to telegraph that the channel is unique destination without being so different from the current title as to lose the network's core familiarity.

"What this does is hopefully give us the best of both worlds," Howe said. "You keep the heritage, but also open up to a broader range of content."

http://www.thrfeed.com/2009/03/sci-fi-getting-new-name-logo-tagline.html

[FlaGator]

Sci Fi changing its name, logo, tagline

After 16 years, Sci Fi Channel is changing its name ... unless you say it aloud.

NBC Universal-owned cable network will become "Syfy" starting in July.

The phonics-friendly moniker is part a network-wide rebranding campaign that's been in the works for more than a year. It's an evolution that also includes a more down-to-earth logo and an uplifting tagline -- "Imagine Greater" -- and will be announced Monday at the network's upfront presentation to advertisers.

The changes attempt to address some longtime marketing goals at the network, as well as some practical challenges that having stemmed from trying to use a generic term as a brand name.

"We love being sci fi, and we're still embracing that," said network president Dave Howe on Friday. "But we're more than just space and aliens and the future -- the three things most people think of when they think of 'sci fi.' "

Though at first blush more fantastical-looking than the current name, SyFy aims to telegraph that the channel is unique destination without being so different from the current title as to lose the network's core familiarity.

"What this does is hopefully give us the best of both worlds," Howe said. "You keep the heritage, but also open up to a broader range of content."

http://www.thrfeed.com/2009/03/sci-fi-getting-new-name-logo-tagline.html

Great! Why don't they call it StyrFry. It's easier to remember and when they run out of old Sci Fi tv shows to air they can broadcast oriental cooking shows instead.

[PoliCon]

this is a tard move. :rolleyes: What focus groups did they run this past???

[asdf2231]

"Syfy" sounds like a cutsey name for a social disease.

[PoliCon]

"Syfy" sounds like a cutsey name for a social disease.

social disease?? Is that a queer way of saying VD?

[Gingersnap]

Both the lame spelling and the truly awkward and retarded "imagine greater" are probably attempts to hook up with post-language generation. You know, all those people who just communicate in text and by grunting.

[Celtic Rose]

Both the lame spelling and the truly awkward and retarded "imagine greater" are probably attempts to hook up with post-language generation. You know, all those people who just communicate in text and by grunting.

It is obviously a move by those who have stopped teaching proper spelling in school, the ones who are obsessed with "best guess spelling".

[Rebel Yell]

If a channel changes their logo, name, and tagline, but no one tunes in to see it, does it really matter?