PDA

View Full Version : Awesome Aussie Beer!!



PoliCon
03-20-2009, 12:04 PM
Skinny Blonde: rock 'n' roll beer with a naked twist (http://www.timesonline.co.uk/tol/news/world/article5942593.ece)

From Times Online
March 20, 2009

Sophie Tedmanson in Sydney

It is the ultimate Aussie beer-lover’s fantasy: a bottle of brew with a woman on the label whose bikini disappears as fast as the drinker can consume its contents.

Three friends in Sydney have taken on the Australian beer market with a unique world first marketing concept for their new beer.

The label is Skinny Blonde, a low-carb beer that is thriving on the current popularity of Australia’s new crop of ‘healthy’ beers.

But there is another reason it is popular: the Skinny Blonde bottle features a 1950s-style pin-up called Daisy whose red bikini disappears as the beer level drops and the bottle warms up, thanks to the modern ink technology used on the labels.

CONTINUED