View Full Version : Seeking to Save the Planet, With a Thesaurus

05-04-2009, 09:51 AM
Once again George Carlin is proven right when he said that some people believe that if you change the name you change the condition.

WASHINGTON — The problem with global warming, some environmentalists believe, is “global warming.”

The term turns people off, fostering images of shaggy-haired liberals, economic sacrifice and complex scientific disputes, according to extensive polling and focus group sessions conducted by ecoAmerica, a nonprofit environmental marketing and messaging firm in Washington.

Instead of grim warnings about global warming, the firm advises, talk about “our deteriorating atmosphere.” Drop discussions of carbon dioxide and bring up “moving away from the dirty fuels of the past.” Don’t confuse people with cap and trade; use terms like “cap and cash back” or “pollution reduction refund.”

EcoAmerica has been conducting research for the last several years to find new ways to frame environmental issues and so build public support for climate change legislation and other initiatives. A summary of the group’s latest findings and recommendations was accidentally sent by e-mail to a number of news organizations by someone who sat in this week on a briefing intended for government officials and environmental leaders.

I would suggest to EcoAmerica that instead of looking at a name change or 'remarketing' perhaps recognizing that crap science is crap science and no amount of 'new and improved' climate change is going to be bought by people in the long term. Put a bow on a pig and it transforms into a pig with a bow.

Read it all here. (http://www.nytimes.com/2009/05/02/us/politics/02enviro.html?_r=2)