PDA

View Full Version : Monsanto rolls out branded onions



Gingersnap
02-09-2010, 10:57 AM
Monsanto rolls out branded onions
By Georgina Gustin
ST. LOUIS POST-DISPATCH
02/05/2010

CREVE COEUR For anyone who loves sweet onions, their disappearance from grocery store shelves in the fall is a sad occasion.

But recently, a new sweet onion one grown domestically in the off-season has hit the St. Louis market. Distinguished by a little green label bearing the name EverMild, the onions offer new hope for shoppers with a year-round appetite for the mellower tastes of summer.

The EverMild onion, appearing locally in Schnucks stores, represents Monsanto Co.'s first U.S.-focused foray into the branded vegetable market. Researchers with the Creve Coeur-based company, better known for its weed killer and genetically modified row crops, have been working on the onion for a decade, and will launch the product formally on Monday.

"This is the first time we've worked to develop a brand," said Danielle Stuart, a spokesman for Monsanto's vegetable seed business.

"All of our vegetables are sold in the supermarket, but this is one of the first we've trademarked with a name."

Last year, Monsanto had nearly $7.3 billion in overall sales about $808 million from vegetable seeds, most of which are conventionally bred. While the seeds represent roughly 11 percent of the biotech giant's sales and make Monsanto the leading vegetable seed seller, the company hopes to increase that figure, largely by focusing on consumer tastes and needs.

The company already has launched a branded broccoli, called Bella Verde, and a lettuce, called Dolce Verde, both in Europe, and is working on a variety of other vegetables and fruits from peppers and tomatoes to melons.

"We've definitely focused part of our vegetable business on what consumers are interested in improved flavor, convenience, nutrition," Stuart said. "The onion had a flavor focus, and we identified a gap in the market where domestic sweet onions aren't available."

The onions will be sold exclusively at Schnucks stores, at least initially. Monsanto and Schnucks began working together during the last year as Monsanto started casting around for a retail market for EverMild.

Dear Lord - name brand vegetables. :eek:

St. Louis Today (http://www.stltoday.com/stltoday/business/stories.nsf/story/4C5CD0717B5FDE25862576C1000B0449?OpenDocument)

megimoo
02-09-2010, 12:04 PM
Dear Lord - name brand vegetables. :eek:

St. Louis Today (http://www.stltoday.com/stltoday/business/stories.nsf/story/4C5CD0717B5FDE25862576C1000B0449?OpenDocument)Natu rally they are much more expensive than regular Plebeian onions !

Gingersnap
02-09-2010, 12:31 PM
Naturally they are much more expensive than regular Plebeian onions !

I'll never know. I'm sticking with the regular kind.

lacarnut
02-09-2010, 02:02 PM
Does not everyone buy branded veggies?:rolleyes:

SaintLouieWoman
02-09-2010, 04:34 PM
I'll never know. I'm sticking with the regular kind.

That will be easy for you----they're only available in St Louis at Schnuck's markets so you won't have to worry. The article didn't mention that they are "no tears" onions, as well as being sweet, so one can chop away without crying. The advertising for them just kicked in here.

I might try them.

lacarnut
02-09-2010, 04:53 PM
That will be easy for you----they're only available in St Louis at Schnuck's markets so you won't have to worry. The article didn't mention that they are "no tears" onions, as well as being sweet, so one can chop away without crying. The advertising for them just kicked in here.

I might try them.

I am lazy so I buy mine in a frozen bag already chopped up. :D

Gingersnap
02-09-2010, 05:02 PM
That will be easy for you----they're only available in St Louis at Schnuck's markets so you won't have to worry. The article didn't mention that they are "no tears" onions, as well as being sweet, so one can chop away without crying. The advertising for them just kicked in here.

I might try them.

I'm sure they will be everywhere after the initial test-marketing. George Noory will be all over this. :D

noonwitch
02-10-2010, 08:53 AM
I can get sweet onions year round. The Vidalia onions (which are the best) are only available here in season, but Meijer can get sweet onions from Puerto Rico in the winter.