View Full Version : Why Are Those Super Bowl Ad Execs So Mad at Women?

02-09-2010, 02:14 PM
Mad Men sure are angry at women.

Advertising execs unleashed their fury Sunday night, one lady-hating Super Bowl commercial at a time.

From Bridgestone tires to Dodge cars to Bud Light, it was bros vs. hos on the boob tube, with ads depicting women as spine-stealing nags.

2010 super bowl commercial dodge charger.mov

What hell hath the Dockers’ Wear the Pants campaign wrought?

In case you missed it, here’s a roundup:

Dodge cues to miserable-looking men staring lifelessly into the camera. A voice-over lists all the things they do (and hate): “I will take your call. I will listen to your opinion of my friends. I will listen to your friends’ opinion of my friends. I will be civil to your mother. I will put the seat down. I will separate the recycling. I will carry your lip balm. I will watch your vampire TV shows with you ... and because I do this, I. Will. Drive. The. Car. I. Want. To. Drive. Dodge Charger. Man’s Last Stand.”

I’ll tell you what a man will see the last of if he pulls into the driveway in one of those.

Then there’s emasculated Jason, trapped in the lingerie section of a department store instead of watching the game. Why? Well, his girlfriend removed his backbone, don’t you know! CBS sports broadcaster Jim Nantz advises him to get out of that skirt and get himself a FloTV.

Bridgestone showed a guy who would rather give some “Mad Max” bandits his wife than his tires. Bud Light featured a fella who put up with some book club conversation so long as there was talk of girl-on-girl action and some cold bottles at the ready. Dockers once again told men, “It’s time to wear the pants.”

And Dove ripped off Anita Renfroe’s “Mom’s William Tell Overture” and turned it into a Calgon Take Me Away moment for men. Why is he so stressed? He has to open jars for his wife and check the house for burglars.
Your Tires or Your Life - Bridgestone Super Bowl Commercial 2010

The guys are getting hammered in these ads, too, coming across as a bunch of emasculated drones. But the subtext is they’re only that way because of harping women.

Which is a strange way to convince those who control 80 percent of household purchases - the women of America! - to buy your product.

Imagine walking into a store and being greeted with:

“You are the most soul-crushing creature ever to walk on two legs. Everything you do is annoying. You make life a chore. It would be infinitely more pleasurable if you fell into quicksand and disappeared forever. That’ll be $99.95.”

http://bostonherald.com/entertainment/lifestyle/view/20100209why_are_those_super_bowl_ad_execs_so_mad_a t_women/srvc=home&position=2

02-09-2010, 02:18 PM
OMG!!! I haven't laughed that hard in a while!!! It's about time for this stuff!!!

02-09-2010, 02:24 PM
From the comments:

Gee Marge, isn't that how you and the rest of the Feminazi's want us to be...subservient. If a man said something and you or your ilk weren't there to hear him, would he still be wrong?

LOL! Since men are consistently portrayed as intellectually inferior goof-up machines with laughable sexual ambitions and absurd interests, what's wrong with some payback? ;)

02-09-2010, 02:48 PM
In Madge's waning years, has she turned her playbook over to you Lauren? Women's lib movement was 40 years ago. If it caused you to loose your sense of humor, it wasn't very successful was it? Ads play on stereotypes. There's a whole brand of humor based on just that. If you can't laugh at it, maybe the problem isn't the advertising industry.
It is about time men fought back. Men have been depicted as morons and idiot for years.I like men, I am sick of watching them ridiculed.I don't think this is the eraction she wass hoping to get....:D

It's good to see that the majority of the viewers took the ads for what they were (or supposed to be*)....funny.:D

* I really was disappointed with the ads this year. As Superbowl ads they suxxored.....:(