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Sonnabend
02-19-2010, 10:11 PM
Link (http://www.news.com.au/business/breaking-news/ny-times-discusses-charging-online-readers/story-e6frfkur-1225832483092)

Online fee plan for NY Times discussed


TOP New York Times executives have expressed confidence that a plan to start charging readers of the newspaper's website from next year will not result in a significant loss of traffic.

Watch it fall flat on its face.


"We are, and have been for quite a long time, the largest newspaper-owned website in the world," said Martin Nisenholtz, the senior vice president for digital operations at the Times.

And the longest running joke in media history.


"We intend to remain the largest newspaper-owned website in the world," Nisenholtz said at "paidContent 2010", a day-long conference hosted by technology and media website paidContent.org. The Times announced last month that it would begin charging readers of NYTimes.com in early 2011, using a "metred model" that will offer users free access to a set number of articles before they will be asked to pay.

..at which time they will log off and go to blog or other free online content.


"We have reached a point where we have enough scope and scale to make this move," Nisenholtz said, adding that the goal is to "maximise overall revenue" through online subscriptions and online advertising.

...not of course seeing that the LameStream Media™ has as much credibility as wilbur and his AGW idiocy.


"The metred model will allow us to remain a very, very large website at the same time as we get a second revenue stream," he said. Nisenholtz, Times chairman Arthur Sulzberger and Times president and chief executive Janet Robinson answered questions about the plan during a panel discussion at paidContent 2010 but revealed few new details.

Waiting for the other shoe to drop....


Their move is being closely watched by others in a US newspaper industry faced with declining print advertising revenue, falling circulation and the migration of readers to free news online.

...that actually tells the TRUTH.


The Wall Street Journal and Long Island's Newsday are currently the only major US newspapers charging readers for full online access. A number of other US publishers are considering the move but fear it may drive readers away and result in a loss of revenue from online advertising.

It will.


"We believe the direction we're headed is going to be the direction that quality information, and maybe not quality information, is going to be going," Sulzberger said.
"It's a question of seeing what works, adapting it, making it work better," he said. "This is the next step on a journey of transformation."

Over a cliff...


Sulzberger cautioned that charging readers may not be for everybody. "The answer we're coming up with is not necessarily the right answer at this moment in time for other news organisations. There are other opportunities that might work for them," he said.

Yeah, free blogs and other online sites that dont ask them to pay to be lied to.


"This is an answer, we believe, for The New York Times in its particular place in society in the United States and globally," he said.

The garbage bin?


Nisenholtz declined to specify how many users the Times had determined would be ready to pay for the newspaper online.

He had to take off his shoes to count that high....


"The research tells us that a sufficient number of users are open to the idea to make this a viable model," he said. "That's all we're going to say."

As opposed to what the readers will DO when the charges start....


Citing Nielsen figures, Nisenholtz said NYTimes.com receives about 21 million unique visitors a month from the United States and "some will pay because they're heavy users of our site".

Not many.


Nisenholtz also said the Times' currently free Apple iPhone application had been downloaded 3.2 million times and would likely be included in the metred model when NYTimes.com begins charging next year.

Watch the usage drop and the downloads stop.