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Gingersnap
02-23-2010, 01:17 PM
Customers go wild for 'manly cupcakes'

By Misty Harris, Canwest News ServiceFebruary 22, 2010

http://i48.tinypic.com/2ev50nd.jpg
A handout photo of the Butch Bakery's so-called 'manly cupcakes' boast such names as The Rum & Coke, The Jackhammer and The Beer Run.

The offerings are part of a new trend that's seeing the once dainty desserts reinvented for an audience that drinks from the milk carton. () For Misty Harris (Canwest). CNS-MANLY-CUPCAKES.Photograph by: Carolyn Dobbe, Canwest News ServiceThe cupcake craze just got crazier, thanks to an unlikely new trend that's seeing the dainty desserts reimagined as macho indulgences. Stud muffins, if you will.

Containing everything from bacon to beer, so-called "manly cupcakes" are a tongue-in-cheek response to the apparently too-prissy offerings that dominate display cases. As a female observer wryly put it on the blog Jezebel: "Pink frosting and/or sprinkles cause testicular shrinkage. Men just can't be too careful."

Of course, nobody's seriously suggesting baked goods are gendered. But by riffing on sexual stereotypes, business owners have uncovered a rich new market for cupcakes with cojones.

At Butch Bakery in New York, for example, the 12 available flavours include Rum & Coke (rum-soaked Madagascar vanilla cake with cola Bavarian cream filling), Beer Run (chocolate beer cake with beer-infused buttercream, topped with crushed pretzels) and The Old-Fashioned (orange-soaked whiskey cake with lemon curd filling). Each is topped with a streamlined chocolate disc patterned in either plaid, houndstooth, camouflage or driftwood.

"I found myself asking why cupcakes are always pink with sprinkles, with cutesy names like Happiness and Sugar Smiles. And why, if you want a masculine cupcake, it has to be Bob the Builder or a golf tee or a football design," says David Arrick, the bakery's founder. "There's got to be a happy medium."

The Internet-only shop launched after Arrick, a former Wall Street securities attorney, lost his job to the recession has seen sales grow a reported 600 per cent in the last two months, with plans for a storefront and expanded shipping in the works. An estimated 90 per cent of customers so far have been women buying for men.

In Toronto, For the Love of Cake has seen a similar frenzy over its "mancakes," whose four available flavours are in such high demand that the shop has to keep two in the daily cupcake rotation at all times.

"It's been a great way of getting guys interested in cupcakes," says cakemaster Genevieve Griffin, whose hyper-masculine creations evoke images of Betty Crocker with a lip full of Skoal. "Anything with bacon or beer goes over really well with men."

Why are cupcakes so girly? :confused:

Read more: http://www.calgaryherald.com/life/Customers+wild+manly+cupcakes/2598560/story.html#ixzz0gNshUz9O

bijou
02-23-2010, 02:27 PM
Why are cupcakes so girly? :confused:

Read more: http://www.calgaryherald.com/life/Customers+wild+manly+cupcakes/2598560/story.html#ixzz0gNshUz9O

They don't need to be but they are marketed at women these days for some reason, so much so that when you hear 'cupcake' you think 'girly snack'.

PoliCon
02-23-2010, 02:36 PM
Why are cupcakes so girly? :confused:

Read more: http://www.calgaryherald.com/life/Customers+wild+manly+cupcakes/2598560/story.html#ixzz0gNshUz9O

Because kids and women are the only ones who eat em. Real men eat whole cakes!;)

Gingersnap
02-23-2010, 02:45 PM
Because kids and women are the only ones who eat em. Real men eat whole cakes!;)

Mr. Snaps eats cupcakes. It's true that my cupcakes are fairly non-girly, though.