Gingersnap
03-17-2010, 09:08 AM
PepsiCo will pull sugary drinks
To cut high-calorie pop from schools around world within two years
Published On Wed Mar 17 2010
Decision to drop the calorie-laden mainstay comes after years of pressure by public health agencies.
Emily Mathieu
Business Reporter
The world's No. 2 soft drink maker, PepsiCo Inc., has pledged to pull high sugar soda from schools around the world by 2012.
The company said Tuesday it is "voluntarily adopting" the global policy following discussions with the World Heart Federation in Geneva.
The decision to pull the calorie-laded mainstay of the company's product line from every school marks the first such move by a major soft drink producer.
It comes after years of campaigning by public health agencies to limit children's access to foods linked to the rising tide of childhood obesity.
"At some point when companies get very convincing evidence that their products are very instrumental in causing problems then the companies need to try and react in order to maintain their business, " said David Soberman, professor of marketing with Rotman School of Management at the University of Toronto.
PepsiCo described the announcement as part of the company's continuing efforts to improve the health of students.
Interesting.
The Star (http://www.thestar.com/business/article/780921--pepsico-will-pull-sugary-drinks)
To cut high-calorie pop from schools around world within two years
Published On Wed Mar 17 2010
Decision to drop the calorie-laden mainstay comes after years of pressure by public health agencies.
Emily Mathieu
Business Reporter
The world's No. 2 soft drink maker, PepsiCo Inc., has pledged to pull high sugar soda from schools around the world by 2012.
The company said Tuesday it is "voluntarily adopting" the global policy following discussions with the World Heart Federation in Geneva.
The decision to pull the calorie-laded mainstay of the company's product line from every school marks the first such move by a major soft drink producer.
It comes after years of campaigning by public health agencies to limit children's access to foods linked to the rising tide of childhood obesity.
"At some point when companies get very convincing evidence that their products are very instrumental in causing problems then the companies need to try and react in order to maintain their business, " said David Soberman, professor of marketing with Rotman School of Management at the University of Toronto.
PepsiCo described the announcement as part of the company's continuing efforts to improve the health of students.
Interesting.
The Star (http://www.thestar.com/business/article/780921--pepsico-will-pull-sugary-drinks)