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Gingersnap
06-10-2010, 11:43 AM
GM memo urges dumping Chevrolet's 'Chevy' nickname

01:34 AMYahoo! BuzzShare
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For years, doomsayers have predicted that eventually Chevy would die. Now they may be right.

The Chevrolet brand will continue, but some General Motors executives are apparently pushing for killing the shorthand name, Chevy, the New York Times reports. GM, 61% owned by the federal government, says it is important to ditch the brand's name for "consistency," the Times quotes the memo as saying. Who knew?

So, um, we guess there will be a flurry of activity at Coca-Cola headquarters tomorrow on whether to banish the name Coke. Or might BMW be thrown in a tizzy over whether owners are still referring to their cars as Beemers.

From now on, Chevy employees are being told, think three syllables -- Chev -ro -let:

"We'd ask that whether you're talking to a dealer, reviewing dealer advertising, or speaking with friends and family, that you communicate our brand as Chevrolet moving forward," the Times quotes the memo as saying.

Calling it Chevy is now, apparently, moving backward.

*shakes head*

USA Today (http://content.usatoday.com/communities/driveon/post/2010/06/c/1)

NJCardFan
06-10-2010, 12:00 PM
That ought to boost sales. :rolleyes:

PoliCon
06-10-2010, 12:03 PM
That ought to boost sales. :rolleyes:

Right - because the problem with their sales has been the name - not the product. :rolleyes:

Gingersnap
06-10-2010, 12:36 PM
It does make me wonder if some government bureaucrat didn't come up with this. It's that stupid.

noonwitch
06-10-2010, 12:56 PM
See the USA, in your Chevrolet.


This is so not a big deal, that I wonder why GM is even bothering with it.

PoliCon
06-10-2010, 02:26 PM
See the USA, in your Chevrolet.


This is so not a big deal, that I wonder why GM is even bothering with it.

because the government is in charge now. :rolleyes:

Speedy
06-10-2010, 03:02 PM
Next time I am in need of a new truck I will go to my GM Dealer and if he does not say "Chevy" at least once, I will refuse to buy anything.

lacarnut
06-10-2010, 03:31 PM
because the government is in charge now. :rolleyes:

Government ownership is 61%. GM is going to be a money pit hole with jackoffs gov. employees running the show. Next Vette will be canned; gotta use Corvette

Articulate_Ape
06-10-2010, 06:24 PM
http://i531.photobucket.com/albums/dd359/JamesSavant/Chevy.jpg

PoliCon
06-10-2010, 06:56 PM
Next time I am in need of a new truck I will go to my GM Dealer and if he does not say "Chevy" at least once, I will refuse to buy anything.

I wouldn't buy a chevy anyhow. They haven't got a single decent looking car in their lineup.

Rockntractor
06-10-2010, 08:57 PM
I wouldn't buy a chevy anyhow. They haven't got a single decent looking car in their lineup.

It would probably be easier for you to see over the steering wheel on a Smart Car anyway!:rolleyes:

Bubba Dawg
06-10-2010, 09:10 PM
I wouldn't buy a chevy anyhow. They haven't got a single decent looking car in their lineup.

I like the Camaro....

http://www.chevy-gallery.com/chevy/pics/2009/11/14-2009ChevyCamaroHeader.gif

PoliCon
06-10-2010, 09:20 PM
I like the Camaro....

meh. I'd rather have a mustang. :cool:

http://www.allfordmustangs.com/photopost/data/3175/mmfp_0612_01z_2005_ford_mustang_gt_front_view.jpg

Bubba Dawg
06-10-2010, 09:28 PM
meh. I'd rather have a mustang. :cool:

http://www.allfordmustangs.com/photopost/data/3175/mmfp_0612_01z_2005_ford_mustang_gt_front_view.jpg

Sheeeit.....On a quiet night in South Georgia, you can sit out peacefully under the stars and just listen to the sound of all the damned Fords rusting......:p

PoliCon
06-10-2010, 09:38 PM
Sheeeit.....On a quiet night in South Georgia, you can sit out peacefully under the stars and just listen to the sound of all the damned Fords rusting......:p

:rolleyes: whatever.
http://farm3.static.flickr.com/2434/3618761151_ea071ae503.jpg

Bubba Dawg
06-10-2010, 09:40 PM
:rolleyes: whatever.
http://farm3.static.flickr.com/2434/3618761151_ea071ae503.jpg

Okay. I could get behind a Mustang ....under certain circumstances.....:D

Rockntractor
06-10-2010, 09:54 PM
http://i686.photobucket.com/albums/vv230/upyourstruly/m5lp_0903_07_zsteve_saleen_new_supe.jpg?t=12762212 11

lacarnut
06-10-2010, 10:23 PM
I wouldn't buy a chevy anyhow. They haven't got a single decent looking car in their lineup.

BS. Have you seen the 2010 Corvette Grand Sport Convertible? In the looks department there is nothing that can touch it for under a 100 grand.

PoliCon
06-10-2010, 10:25 PM
Okay. I could get behind a Mustang ....under certain circumstances.....:D

What about a Volvo? :D
http://i384.photobucket.com/albums/oo290/mindyobeeznis/146-dirtyevidence.jpg