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bijou
08-02-2010, 01:31 PM
With 145 days still to go to Christmas the store unveiled its range of festive decorations and trees at the central London department store.

The lower ground-floor of the shop has been transformed into Santa's grotto as customers ignore the sunshine outside to browse among glittering trees and sparkling decorations to the strains of Christmas carols and festive pop hits.


This year's Christmas range includes fake pre-lit trees, costing between 100 and 1,500, while last year's bestsellers - Union Jack baubles, handblown in the Czech Republic - were once again proving popular at 8.95 each. Giant Christmas stockings and novelty socks were also attracting plenty of interest at 14.95 each.

Selfridges Christmas buyer Geraldine James said the department store had launched the collection earlier than ever before to cash in on the tourist market as well as businesses ordering decorations for seasonal events.

She said: "I'm sure it's very early for some people to be thinking about Christmas, but we are just responding to public demand.

"We launched the Christmas collection last year on August 8th and we sold more than 1,000 baubles in the first week. Sales were up 40 per cent on the previous year which shows some customers want to shop for Christmas at this time of year. ...link (http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/7922353/Christmas-comes-early-to-Oxford-Street.html)

Come on people, it's time to get organized. :D

Gingersnap
08-02-2010, 02:38 PM
I thought they were jumping the gun this weekend when I saw fall foliage on sale at Gordman's. :eek:

Lager
08-02-2010, 02:44 PM
Outside of any religious component, why is Christmas so important to people that they can't even finish their enjoyment of summer, the best time of the year, before starting to worry an plan for it?