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Gingersnap
10-11-2010, 07:58 PM
TV numbers sink as iOS usage rises

Ow My Balls beats Fox's Idol - just

By Rik Myslewski in San Francisco Get more from this author

Posted in Music and Media, 11th October 2010 23:38 GMT

Prime-time television is shedding audience at an increasing clip, with the most recent decline due not to crap shows such as High Society or The Marriage Ref, but to Apple.

"A new entertainment force is once again driving disruption: the iPhone," blogs Peter Farago, marketing veep at Flurry, the app-tracker self-described as "a leading smartphone application analytics and monetization platform."

Flurry is the company that sniffed out the iPad on Apple's Cupertino campus before launch, earning the enmity of chief executive Steve Jobs. Apple's flinty CEO went onto ban Flurry and a whole class of analytics apps from the device

According to Farago's numbers, 19 million iOS-device users spend over 22 minutes per day playing social games on their iPhone/Pod/Pads. Those are minutes that they could otherwise spend watching the puerile stereotypes infecting NBC's Outsourced and the advertising that encapsulates it.

"Treated as a consumer audience," Farago notes, "[iOS social gaming's] size and reach rank somewhere between NBC's Sunday Night Football and ABC's Dancing with the Stars, and only four million viewers shy from beating the number one prime-time show on television, FOX's American Idol."

And the "size and reach" of total iOS use is far greater than those 19 million users. As Farago freely admits, Flurry tracks the usage of only 20 per cent of the iTunes App Store's 250,000-plus available time-wasters.

The Register (http://www.theregister.co.uk/2010/10/11/flurry_survey/)