megimoo
12-16-2010, 02:59 AM
Phone-Wielding Shoppers Strike Fear Into Retailers
Tri Tang, a 25-year-old marketer, walked into a Best Buy Co. store in Sunnyvale, Calif., this past weekend and spotted the perfect gift for his girlfriend.
Last year, he might have just dropped the $184.85 Garmin global positioning system into his cart. This time, he took out his Android phone and typed the model number into an app that instantly compared the Best Buy price to those of other retailers.
He found that he could get the same item on Amazon.com Inc.'s website for only $106.75, no shipping, no tax.Mr. Tang bought the Garmin from Amazon right on the spot
snip
Dozens of mobile shopping apps are already available through Apple Inc.'s iTunes, and programmers are busy developing many more to transform smartphones into shopping weapons. Many of them use phone cameras to photograph bar codes and QR codes, or simply let users speak a product's name into their devices.
TheFind app has been out for four weeks and has been downloaded 400,000 times, according to the company. RedLaser, an app that allows shoppers to use mobile-phone cameras to scan bar codes to compare products and prices, has now been downloaded six million times since it was introduced in May 2009, says parent eBay Inc.
http://online.wsj.com/article/SB10001424052748704694004576019691769574496.html?m od=WSJ_WSJ_US_News_5
Tri Tang, a 25-year-old marketer, walked into a Best Buy Co. store in Sunnyvale, Calif., this past weekend and spotted the perfect gift for his girlfriend.
Last year, he might have just dropped the $184.85 Garmin global positioning system into his cart. This time, he took out his Android phone and typed the model number into an app that instantly compared the Best Buy price to those of other retailers.
He found that he could get the same item on Amazon.com Inc.'s website for only $106.75, no shipping, no tax.Mr. Tang bought the Garmin from Amazon right on the spot
snip
Dozens of mobile shopping apps are already available through Apple Inc.'s iTunes, and programmers are busy developing many more to transform smartphones into shopping weapons. Many of them use phone cameras to photograph bar codes and QR codes, or simply let users speak a product's name into their devices.
TheFind app has been out for four weeks and has been downloaded 400,000 times, according to the company. RedLaser, an app that allows shoppers to use mobile-phone cameras to scan bar codes to compare products and prices, has now been downloaded six million times since it was introduced in May 2009, says parent eBay Inc.
http://online.wsj.com/article/SB10001424052748704694004576019691769574496.html?m od=WSJ_WSJ_US_News_5