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Gingersnap
03-28-2011, 11:50 AM
Earth Hour may be losing steam as novelty wears off

Updated: Sat Mar. 26 2011 06:05:08

The Canadian Press

TORONTO More Canadian municipalities are pledging to power down Saturday for Earth Hour, but an expert says interest in the event may already be fizzling.

Earth Hour has "done a great job of capturing the imagination of an awful lot of people around the world" to raise awareness of climate change issues, said Mark Sarner, who specializes in marketing for non-profits.

But "just more of the same gets old fast," he said Friday, noting most marketing campaigns will fade after a few years without something new to draw the public's attention.

"If I think back to last year's Earth Hour, I don't think it was as big a deal because, you know, novelty normalizes and this is no longer a novelty," he said.

"Unless something really dramatic is done to recreate it and reinvent it, I don't think Earth Hour will be a significant thing in the next five years."

Earth Hour began in Australia in 2007 and has since spread to more than 130 countries.

Canadians organized hundreds of grassroots celebrations -- from candlelit walks to astronomy parties -- for the country's first Earth Hour in March 2008.

Some have become annual traditions, while others have been discontinued.

It's hard to predict how many people will shut off the lights between 8:30 and 9:30 p.m. Saturday, but organizers said they aren't worried about losing steam.

More than 420 municipalities across Canada plan to participate this year, up from roughly 300 last year, said Steven Price of the World Wildlife Fund, the organization behind the event.

About one billion people worldwide are expected to take part, on par with last year, he said.

"I'm confident it will be dark (Saturday) night," he said Friday.

Edmonton (http://edmonton.ctv.ca/servlet/an/local/CTVNews/20110326/earth-hour-110326/20110326/?hub=EdmontonHome)

Novaheart
03-28-2011, 12:05 PM
earth hour


Thirty years ago I wondered why San Francisco was lit up like a Christmas tree at night. I still see this. It's wasteful.

It would be better if we were to make common sense adjustments for savings than some grand gesture.

Huge one: stop idling cars. I see people mindlessly waiting for someone in the store or post office, with the car running. If you are going to idle for 10 seconds or longer, it's better to turn off the vehicle. Every day at the high school, a line of parents idle waiting for their kids. The ones which truly amaze, are the ones with the window down, and engine running.

Put the city cops in fuel efficient cars. Resere pursuit vehicles for highway cops.

Put city workers in task appropriate vehicles. My meter reader drives a Ford F350.

Stop charging for parking.

JB
03-28-2011, 01:11 PM
Earth Hour began in Australia in 2007Makes sense.

It's easier to steal in the dark.

jendf
03-28-2011, 02:19 PM
The year my city participated in this useless exercise, I made sure to turn on everything in my home for that hour. One useless exercise deserves another...

fettpett
03-28-2011, 02:39 PM
Put the city cops in fuel efficient cars. Resere pursuit vehicles for highway cops.


don't cops get picked on enough... and you want to go sticking them in a Car that say "homo,homo,homo,homo,homo,homo," as it's putzing down the street after the criminals?

Zafod
03-28-2011, 07:10 PM
and you want to go sticking them in a Car that say "homo,homo,homo,homo,homo,homo," as it's putzing down the street after the criminals?

more like this.....

iiiiiiiiiiimmmmmmmmmmm GGGGGGGGAAAAAAAAYYYYYYY....

fettpett
03-28-2011, 07:24 PM
more like this.....

iiiiiiiiiiimmmmmmmmmmm GGGGGGGGAAAAAAAAYYYYYYY....

HAHAHAHAHA

fettpett
03-28-2011, 07:37 PM
http://www.youtube.com/watch?v=qP-tyvBGla4&feature=related

Novaheart
03-28-2011, 08:21 PM
don't cops get picked on enough... and you want to go sticking them in a Car that say "homo,homo,homo,homo,homo,homo," as it's putzing down the street after the criminals?

I didn't say to put them in a Corvette or a Z. I was thinking more along the lines of a Ford Fiesta.

fettpett
03-28-2011, 09:02 PM
I didn't say to put them in a Corvette or a Z. I was thinking more along the lines of a Ford Fiesta.

read the comment you quoted again :D
http://img.ezinemark.com/imagemanager1/files/2010/5/11/bestcar/ford_fiesta.jpg

MountainMan
03-29-2011, 01:17 PM
Thirty years ago I wondered why San Francisco was lit up like a Christmas tree at night. I still see this. It's wasteful.

It would be better if we were to make common sense adjustments for savings than some grand gesture.

Huge one: stop idling cars. I see people mindlessly waiting for someone in the store or post office, with the car running. If you are going to idle for 10 seconds or longer, it's better to turn off the vehicle. Every day at the high school, a line of parents idle waiting for their kids. The ones which truly amaze, are the ones with the window down, and engine running.

Put the city cops in fuel efficient cars. Resere pursuit vehicles for highway cops.

Put city workers in task appropriate vehicles. My meter reader drives a Ford F350.

Stop charging for parking.

If you think for one second that I'm turning off my air conditioning during the summer while I wait for my kid at an event, you have another thing coming. Same goes for my brother down in Arizona waiting for his wife at a womens shoe store.