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Gingersnap
04-01-2011, 07:14 PM
Krispy Kreme posts first profitable year since 2004

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Friday, April 1, 2011
(Updated 5:22 am)
By Winston-Salem Journal

WINSTON-SALEM (MCT) A slight loss in the fourth quarter didn't prevent Krispy Kreme Doughnuts Inc. from posting its first profitable year since 2004.

The company reported Thursday that net income totaled $7.6 million for fiscal 2011, which ended Jan. 30. By comparison, it had a loss of $200,000 in fiscal 2010.

However, profitability in fiscal 2012 may come down to whether consumers are willing to pay more for a doughnut, whether bought hot and fresh in a shop or in a grocery or convenience store.

Commodity costs, both for food preparation and fuel, are projected to be about $14 million more this year than last year.

The company expects that higher prices will offset at least $12 million of the additional expenses. Prices went up in early March in its shops. They will go into effect by the end of April in groceries and convenience stores.

Krispy Kreme also expects to shave costs through other initiatives that include changes in its labor scheduling. On March 23, the company said the decision to outsource the remainder of its domestic supply-chain distribution will cost 25 local workers their jobs over the next two months.

Jim Morgan, the top executive at Krispy Kreme, credited higher operating income of $19.2 million and the first year-over-year growth in revenue since fiscal 2005 for the profitable year.

News-Record (http://www.news-record.com/content/2011/04/01/article/krispy_kreme_posts_first_profitable_year_since_200 4)

Rockntractor
04-01-2011, 07:19 PM
It was all thanks to my efforts!:D

obx
04-01-2011, 07:24 PM
Best donuts in the world.

Bubba Dawg
04-01-2011, 07:37 PM
I totally love Krispy Kreme when the fresh donuts sign is on. Warm from the oven. Cold glass of milk and hot cup of coffee and fresh Krispy Kremes.

Nice.

Gingersnap
04-01-2011, 08:32 PM
I must not have the donut gene. They're good but not better than any other donut place. :confused:

Bubba Dawg
04-01-2011, 08:37 PM
I must not have the donut gene. They're good but not better than any other donut place. :confused:

:eek:

Rockntractor
04-01-2011, 08:39 PM
I must not have the donut gene. They're good but not better than any other donut place. :confused:

Heretic!:mad:

PoliCon
04-01-2011, 08:43 PM
They give me heartburn so I'm with ya ginger.

Gingersnap
04-01-2011, 09:20 PM
They give me heartburn so I'm with ya ginger.

Now we're heretics. I didn't even know there were donut heretics.

Rockntractor
04-01-2011, 09:24 PM
Now we're heretics. I didn't even know there were donut heretics.

The donut is one of natures most perfect foods!:rolleyes:

Gingersnap
04-01-2011, 09:34 PM
The donut is one of natures most perfect foods!:rolleyes:

Said by somebody who's never made them from scratch. What a mess.

Rockntractor
04-01-2011, 09:39 PM
Said by somebody who's never made them from scratch. What a mess.

I most certainly have, many times.
I'm on a homemade cinnamon roll kick right now though.

PoliCon
04-01-2011, 10:00 PM
Now we're heretics. I didn't even know there were donut heretics.

I'll take a bagel over a donut any day.

CueSi
04-01-2011, 11:14 PM
Best donuts in the world.

Yep... and I think opening the store right by my house was the best and worst thing they could have done... for me at least.

~QC

Rockntractor
04-01-2011, 11:31 PM
Yep... and I think opening the store right by my house was the best and worst thing they could have done... for me at least.

~QC

Oh no!:eek:

Articulate_Ape
04-02-2011, 01:18 AM
Ginger and Poli don't support police officers. Get 'em, NJ!

PoliCon
04-02-2011, 07:30 PM
Ginger and Poli don't support police officers. Get 'em, NJ!

I support police offers - just not the fat ones. ;) j/k I support the fat ones too - but not NJ :p

FlaGator
04-02-2011, 08:24 PM
Nothing beats Dunkin Doughnuts.

Zathras
04-02-2011, 11:16 PM
Nothing beats Dunkin Doughnuts.

QFT...we got KK donuts out here in Cali a while back. I heard all the hype on how good they were and all so I gave them a try. First reaction was "where the hell is the rest of my donut???" as they were about half the size of what I was used to getting at the local stores. Then I took a bite and it was just another donut, nothing special.

SaintLouieWoman
04-03-2011, 12:05 AM
QFT...we got KK donuts out here in Cali a while back. I heard all the hype on how good they were and all so I gave them a try. First reaction was "where the hell is the rest of my donut???" as they were about half the size of what I was used to getting at the local stores. Then I took a bite and it was just another donut, nothing special.
We're in agreement. They used to have them at my ex-company. I never thought they were anything that special.

NJCardFan
04-03-2011, 12:42 AM
Best donuts in the world.

I hate to disagree because I like Krispy Kreme but Century Bakery in Bridgeton, NJ makes their donuts with crack in them. They must.