View Full Version : Obama's 'Insurgent' Campaign to Track 'Every Single Thing'

05-01-2011, 09:13 AM
Election 2012: Obama's 'Insurgent' Campaign to Track 'Every Single Thing'

" WHAT we cannot get any other way we steal !"

The head of President Barack Obama's 2012 re-election campaign will measure and closely track all aspects of campaign activity and told supporters on Monday of the need to act like an 'insurgent campaign' to win next year.

"We have to act not like an incumbent. We have to act like an insurgent campaign that wakes up every single day trying to get every single vote that we can," campaign manager Jim Messina said in a video outlining the strategy for the November 2012 election. "So every single day we've got to go scratch and claw for those votes."

Messina said his campaign would closely track and measure "everything" campaign supporters were doing in order to determine what works and doesn't.

"This is the thing I'm passionate about. This campaign has to be metric-driven. We're going to measure every single thing in this campaign," he said.

Among the activities that will be tracked are 'campaign door knocks, phone calls, people signing up, e-mail lists, and from the campaign office, political outreach calls, he said.