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Gingersnap
06-06-2011, 11:49 AM
Apple causes ‘religious’ reaction in brains of fans, say neuroscientists

* By: Trevor Mogg •
* May 18, 2011


In a recently screened BBC documentary, UK neuroscientists suggested that the brains of Apple devotees are stimulated by Apple imagery in the same way that the brains of religious people are stimulated by religious imagery.

People have often talked about “the cult of Apple”, and if a recent BBC TV documentary is to be believed, there could be something in it.

The program, Secrets of the Superbrands, looks at why technology megabrands such as Apple, Facebook and Twitter have become so popular and such a big part of many people’s lives.

In the first episode, presenter Alex Riley decided to take a look at Apple. He wanted to discover what it is about the company that makes people so emotional. Footage of the opening of the Cupertino company’s Covent Garden store in central London last year showed hordes of Apple devotees lining up outside overnight, while the staff whipped up customers (and themselves) into something of an evangelical frenzy. This religious-like fervor got Riley thinking – he decided to take a closer look at the inside of the head of an Apple fanatic to see what on earth was going on in there.

Riley contacted the editor of World of Apple, Alex Brooks, an Apple worshipper who claims to think about Apple 24 hours a day, which is possibly 23 hours too many for most regular people. A team of neuroscientists studied Brooks’ brain while undergoing an MRI scan, to see how it reacted to images of Apple products and (heaven forbid) non-Apple products.

According to the neuroscientists, the scan revealed that there were marked differences in Brooks’ reactions to the different products. Previously, the scientists had studied the brains of those of religious faith, and they found that, as Riley puts it: “The Apple products are triggering the same bits of [Brooks'] brain as religious imagery triggers in a person of faith.”

“This suggests that the big tech brands have harnessed, or exploit, the brain areas that have evolved to process religion,” one of the scientists says. A meeting with the Bishop of Buckingham, who reads the Bible using his Apple iPad, appeared to back up this assertion. He pointed out how the Apple store in, for example, Covent Garden has a lot of religious imagery built into it, with its stone floors, abundance of arches, and little altars (on which the products are displayed). And of course, the documentary doesn’t fail to give Steve Jobs a mention, calling him “the Messiah”.

Interesting.

Digital Trends (http://www.digitaltrends.com/computing/apple-causes-religious-reaction-in-brains-of-fans-say-neuroscientists/)

megimoo
06-06-2011, 02:54 PM
To me Jobs is an arrogant upstart who has an inferior over hyped hardware product and a very clumsey operating system .He likes to position himself as an Entrepreneur but the hardware barins behind the original apple computer was Steve Wozniak. Their marketing smacks of brain washing with an us against them kids mentality,recall their original anti Big Blue, IBM ,the wall commercial .When IBM finally decided that the Small computer market was real they sent a low level manager to the west coast to visit apple and Jobs threw him out ,again his us against them (IBM) mentality .

They were interested in the small computer concept because some of their New York banking customers expressed an interest in a smaller version of a mainframe for their local offices.After being run off by Jobs they visited Gates at Microsoft and pitched their concepts to him .They needed an small Von Neuman type opertaion system to run their already designed hardware.Gates hardware systems was a small application driven standalone's and lacked a true operating system but he promised IBM that he could deliver .

In 1974, Dr. Gary A. Kildall, while working for Intel Corporation, created CP/M as the first operating system for the new microprocessor. By 1977, CP/M had become the most popular operating system (OS) in the fledgling microcomputer (PC) industry. The largest Digital Research licensee of CP/M was a small company which had started life as Traf-0-Data, and is now known as Microsoft. In 1981, Microsoft paid Seattle Software Works for an unauthorized clone of CP/M, and Microsoft licensed this clone to IBM which marketed it as PC-DOS on the first IBM PC in 1981, and Microsoft marketed it to all other PC OEMs as MS-DOS.

Their cell phone and music/video players look like decent products and their product introduction has been excellent ....I don't own any apple equipment and have a problem using their operating system but thats mostly due to not being familiar with the command line structures.I would place they with Sony in my esteem of their products.I don't own any Sony equipment either but for a different reason .

Gingersnap
06-06-2011, 09:37 PM
I'm guessing the "religion" part of the brain is also the "enthusiastic" and maybe the "focused" part. People like me with OCD light up like a Christmas tree in the "logical" and "planning" parts of the brain.

Meh.

megimoo
06-06-2011, 09:53 PM
I'm guessing the "religion" part of the brain is also the "enthusiastic" and maybe the "focused" part. People like me with OCD light up like a Christmas tree in the "logical" and "planning" parts of the brain.

Meh.

Scrupulosity: OCD ...GOD forbid...http://www.ocdonline.com/articlephillipson10.php

Gingersnap
06-06-2011, 10:03 PM
Scrupulosity: OCD ...GOD forbid...http://www.ocdonline.com/articlephillipson10.php

I'm not clicking the link. I'm semi-normal now after a lot of work and I don't need any new information.

megimoo
06-06-2011, 10:33 PM
I'm not clicking the link. I'm semi-normal now after a lot of work and I don't need any new information.
Coward...It never really goes away ..in my role as deep observer of truth it seems to spring from many hours of obsessive,solo potty training..? It also fits with your chosen field of endeavor !

Gingersnap
06-07-2011, 10:08 AM
I'm a happy coward. :p

megimoo
06-07-2011, 10:29 AM
I'm a happy coward. :pAlways..Just Below The surface..Lurks a compulsive countertop wipe .

fettpett
06-07-2011, 03:39 PM
Apple and their fanboi's



it's so sad that Rush is one