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View Full Version : As political season heats up, Politico’s Web traffic cools down



txradioguy
12-22-2011, 05:31 PM
New independent circulation numbers show a sharp decline in readership of Politico and other left-leaning news websites, an ominous trend for the suburban Virginia-based news outlet and its peers as Americans head into an election year.

Recently published and publicly available Web traffic data indicates that “unique visitor” traffic to politico.com in November 2011 was 15 percent lower than in the previous month, and 31 percent lower than in November 2010. The data, from Compete, Inc., also show an overall two-year decline.

Political websites gain and lose readers throughout election cycles, with presidential election years trending higher in unique Web traffic when compared to off-years and midterm elections. Web traffic analysts told The Daily Caller that politico.com’s traffic patterns should be expected to fit that mold: With the Iowa caucuses fast approaching, unique traffic should increase.

But Politico’s traffic losses appear to be part of a year-long trend on the political left. Media Matters For America’s website, for instance, lost 56.83 percent of its unique visitors between November 2010 and November 2011. In the same 12-month period, Talking Points Memo lost 41 percent, Wonkette was down by 32 percent, Gawker declined by 31 percent, Salon decreased by 22 percent and progressive blog Daily Kos shed 18 percent of its unique visitors.

Other political news sites, including some decidedly not left-leaning, have seen dramatic increases in unique visitors in the year-long period ending Nov. 30. Newsmax.com’s numbers increased by 247 percent, The Daily Caller’s by 124 percent, and The Huffington Post’s by 113 percent. More modest performers during those same 12 months included The Blaze (up 57 percent), The Washington Times (up 47 percent), Slate (up 40 percent), the Washington Post (up by 38 percent) and the Christian Science Monitor (up 33 percent).

Politico’s downturn in unique visitors during November 2011 is remarkable since its marquee reporting moment during the GOP primary campaign — a story about businessman Herman Cain’s past alleged incidents of sexual harassment — first appeared online late on the night of October 30. Politico followed that initial story with another 90 during the following week.

http://dailycaller.com/2011/12/22/as-political-season-heats-up-politicos-web-traffic-cools-down/#ixzz1hIkk1Q1Z

Janice
12-22-2011, 07:29 PM
Mixed but overall, good news.

:cool: