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Ole Cowboy
04-12-2018, 11:10 AM
The most troubling takeaway from two days of congressional hearings on Facebook Inc. was this: Mark Zuckerberg didn't want to explain how the company's business model worked.
Zuckerberg mostly ducked questions about what types of information Facebook collects, and how the company uses the data for advertising.

He found it hard to plainly acknowledge that Facebook tracks users from device to device, collects information on websites people visit (http://link.mail.bloombergbusiness.com/click/12851443.5917/aHR0cHM6Ly93d3cuZmFjZWJvb2suY29tL2hlbHAvMTg2MzI1Nj Y4MDg1MDg0/594290d58cc2b245278b46a6B29c4056a)and apps they use, gathers information on people's physical locations, collects phone call logs (http://link.mail.bloombergbusiness.com/click/12851443.5917/aHR0cHM6Ly93d3cudGhldmVyZ2UuY29tLzIwMTgvNC80LzE3MT k5NzA4L2ZhY2Vib29rLWNhbGwtaGlzdG9yeS1zbXMtZGF0YS1j b2xsZWN0aW9uLWNoYW5nZXM/594290d58cc2b245278b46a6B17f4cda4) from Android smartphones, and pulls in (http://link.mail.bloombergbusiness.com/click/12851443.5917/aHR0cHM6Ly93d3cuYmxvb21iZXJnLmNvbS9uZXdzL2FydGljbG VzLzIwMTgtMDQtMTEvenVja2VyYmVyZy1zYXlzLWZhY2Vib29r LWNvbGxlY3RzLWludGVybmV0LWRhdGEtb24tbm9uLXVzZXJzP2 NtcGlkPUJCRDA0MTExOF9URUNIJnV0bV9tZWRpdW09ZW1haWwm dXRtX3NvdXJjZT1uZXdzbGV0dGVyJnV0bV90ZXJtPTE4MDQxMS Z1dG1fY2FtcGFpZ249dGVjaA/594290d58cc2b245278b46a6B94d3d616) some data about people who don't have Facebook accounts at all.

Zuckerberg declined to acknowledge that Facebook's ad system and products are informed by all this information gathering on and off of the social network. If Facebook were a true bargain -- we get a useful, free service in exchange for seeing ads based on our interests and activity -- then Zuckerberg should be comfortable explaining how all this works.

Instead, given the option to articulate Facebook's relationship with users (and non-users), he dodged. A lot.

He said he couldn't answer queries from Senator Roy Blunt, who asked on Tuesday whether Facebook tracks users across their computing devices or tracks offline activity. The answer to both is yes. During the hearing on Wednesday, Zuckerberg said he didn't know what "shadow profiles" are, even though this term (http://link.mail.bloombergbusiness.com/click/12851443.5917/aHR0cHM6Ly9tYXNoYWJsZS5jb20vMjAxMy8wNi8yNi9mYWNlYm 9vay1zaGFkb3ctcHJvZmlsZXMv/594290d58cc2b245278b46a6Bf9ba8da0) has been used for a while to describe Facebook's collection of data (http://link.mail.bloombergbusiness.com/click/12851443.5917/aHR0cHM6Ly9naXptb2RvLmNvbS9ob3ctZmFjZWJvb2stZmlndX Jlcy1vdXQtZXZlcnlvbmUteW91dmUtZXZlci1tZXQtMTgxOTgy MjY5MQ/594290d58cc2b245278b46a6B99b3e52e) about people who don't use its services by harvesting the inboxes and smartphone contacts of active Facebook users. (Zuckerberg acknowledged (http://link.mail.bloombergbusiness.com/click/12851443.5917/aHR0cHM6Ly93d3cuYmxvb21iZXJnLmNvbS9uZXdzL2FydGljbG VzLzIwMTgtMDQtMTEvenVja2VyYmVyZy1zYXlzLWZhY2Vib29r LWNvbGxlY3RzLWludGVybmV0LWRhdGEtb24tbm9uLXVzZXJzP2 NtcGlkPUJCRDA0MTExOF9URUNIJnV0bV9tZWRpdW09ZW1haWwm dXRtX3NvdXJjZT1uZXdzbGV0dGVyJnV0bV90ZXJtPTE4MDQxMS Z1dG1fY2FtcGFpZ249dGVjaA/594290d58cc2b245278b46a6C94d3d616) that the company gathers information on people who aren't signed up for Facebook for "security purposes.")

Zuckerberg had to correct the record on Wednesday after he initially said -- incorrectly -- that Facebook's feature to download a user's entire data dossier has all the information Facebook has collected, including web browsing history. Representative Joe Kennedy pressed the CEO on whether people truly understand that Facebook targets ads based on a whole host of data, and inferences it makes about our interests, not just the information we post on the social network or pages we "like." Zuckerberg didn't directly answer. To his credit, he did say more than once that few users chose to opt out of Facebook's data collection or its targeted advertising.

If Zuckerberg and Facebook were comfortable with the data-based bedrock of their business, the CEO should be able and willing to explain all the ways his company collects data on us, and how it makes use of it all. It felt like Facebook made a calculated decision to deflect rather than talk openly. And to me, that's a sign Facebook is embarrassed about what it does for a living. --

cadillac shark
04-12-2018, 11:50 AM
This morning on Yahoo Messenger I called a girl-friend 'puss-puss' as a conversational nickname in the moment. A couple minutes later I went to YouTube and the very first vid they recommended was Pussy Pussy Pussy, by a West Texas swing-band from 1931: the Light Crust Doughboys.

FaceBook takes that and expands on it. Everybody in my sphere probably gets an ad for Pillsbury.

To be honest, it's a nifty li'l slice of Americana song... perfect for a 30's Saturday Night in Marfa;


https://www.youtube.com/watch?v=cKKJfBgZOCo

Ole Cowboy
04-12-2018, 12:14 PM
This morning on Yahoo Messenger I called a girl-friend 'puss-puss' as a conversational nickname in the moment. A couple minutes later I went to YouTube and the very first vid they recommended was Pussy Pussy Pussy, by a West Texas swing-band from 1931: the Light Crust Doughboys.

FaceBook takes that and expands on it. Everybody in my sphere probably gets an ad for Pillsbury.

To be honest, it's a nifty li'l slice of Americana song... perfect for a 30's Saturday Night in Marfa;


https://www.youtube.com/watch?v=cKKJfBgZOCo
Yea listening to the tunes and laying back and watching the "lights of Marfa" which no one knows for sure what or why?

http://www.bbc.com/travel/gallery/20180116-the-mysterious-ghost-lights-of-marfa-texas


see the lights: https://youtu.be/g32nOYHd6bo?t=2