MEXICO CITY - A Mexican sports daily is pinning its hopes of beating the United States in a World Cup qualifying match on voodoo — with help from a U.S-based electronics chain.
An advertisement in the sports daily Record on Tuesday invited fans to clip coupons and redeem them at their local Radio Shack store for a voodoo-doll likeness of a U.S. player. The hope was that a little black magic might help Mexico break a decade of futility on the road versus its northern neighbor.
"Help end the losing streak so Mexico advances," the ad read.An illustration showed a pair of scissors slicing off the leg of a doll in a U.S. jersey that was bruised, crying out in pain, leaking stuffing, and stuck with pushpins."We imagine a group of young people gathered around the TV supporting Mexico and applying punishments to our rivals so that the team can qualify," Record said in a statement.
Daniel Paz, marketing manager for the newspaper, told The Associated Press the promotion was a lighthearted attempt to make next month's rivalry game more enjoyable for fans."It's a toy," Paz said. "There's no intention of being anything serious."