Google offers 'Latitude'
New, Free Software Enables You To Keep Tabs On Others' Whereabouts, And Vice Versa, Using Cell Phones, Says Natali Del Conte

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Feb. 4, 2009

Tech Tracking Your Children
A new google cell phone application called Latitude allows users to track each other through the use of GPS technology. Natali Del Conte reports.

(CBS) Google is releasing free software Wednesday that enables people to keep track of each other using their cell phones.

CNET got a sneak peek at it, and CNET-TV Senior Editor and Early Show contributor Natali Del Conte explained how it works on the show Tuesday.

She says "Latitude" uses GPS systems and what's called cell tower triangulation to do the job. The software seeks the closest three cell towers and, with GPS, combines the data to show where someone is.

It is designed to work on any phone with Internet capabilities, except the iPhone.

"Latitude" is being marketed as a tool that could help parents keep tabs on their children's locations, but it can be used for anyone to find anyone else, assuming permission is given.

"What Google Latitude does is allow you to share that location with friends and family members, and likewise be able to see friends and family members' locations," Steve Lee, product manager for Google Latitude, told CNET. "For example, a girlfriend could use it to see if her boyfriend has arrived at a restaurant and, if not, how far away he is."

CNET points out that, "To protect privacy, Google specifically requires people to sign up for the service. People can share their precise location, the city they're in, or nothing at all."

"What we found in testing," Lee added to CNET, "is that the most common scenario is a symmetrical arrangement, where both people are sharing with each other."
At this rate, I'm going to be one of the few wild human beings left on the planet in a few years.

Latitude