Guys want girls to curb drinking
Study says excessive intake found unappealing
Jennifer Harper (Contact)
Tuesday, March 10, 2009
Associated Press - The American Medical Association has advised college campuses since 2006 to warn women about the hazards of spring break after surveying 644 young women to find that three-fourths of them "use drinking as an excuse for outrageous behavior."
The naughty cachet of "Girls Gone Wild" - inebriated coeds on spring break - lost its luster on Monday. That naughty cachet is a myth, essentially.
"When it comes to drinking, college men are not looking for the girl gone wild," said a new study from Loyola Marymount University in Los Angeles.
That's not what the girls think, however. Most are under the impression that their male friends are more attracted to girls who have had a few, and then some.
"Our research suggests women believe men find excessive drinking sexually attractive and appealing, but it appears this is a giant misperception," said lead author Joseph LaBrie, an associate professor of psychology at the campus.
His study, based on a survey of 3,616 students at his own school and the University of Washington, found that 71 percent of the girls overestimated the amount of alcohol that the typical college man hoped his girlfriend or date would consume. More than a fourth - 26 percent - thought the menfolk wanted their female companions to consume five drinks or more.
That was not the case.
"Both estimates were nearly double what the men actually preferred," said the study, which was published in Psychology of Addictive Behaviors, an academic journal of the American Psychological Association.
The young women drank "in pursuit of intimate relationships and positive attention from their male peers," the research found. It recommended that college campuses and public health organizations develop distinctly "female-targeted interventions" to reverse the trend.
"There is a great, and risky, disconnect here between the sexes," said Mr. LaBrie. "While not all women may be drinking simply to get a guyīs attention, this study may help explain why more women are drinking at dangerous levels."
They're also drinking more.