Researchers believe that the time consuming act of slapping on lipstick or applying blusher could serve as a form of stretching exercise, improving people's balance and co-ordination.
A study led by the research communications director from the cosmetics giant L'Oreal found that older women who applied make-up in the morning stood straighter and had fewer falls than those who did not.
Dr Patricia Pineau, of the University of St Etienne in France, claimed that the findings could help prevent many debilitating accidents.
Her team studied 100 women aged between 65 and 85 as part of a study originally intended to measure the effect of wearing make-up on self esteem.
They were fitted with belts to measure their posture and given special insoles to test their centre of gravity.
The team concluded that those who wore even a small amount of make-up appeared to be more stable on their feet.