A Spa for Those Women Concerned About Pelvic Fitness?
By Natasha Singer
July 3, 2008
THESE are the generations of cosmetic medicine:
First came the “medical spa,” or medi spa, offering dermatology services in a retail setting. The medi spa begat the dental spa, bringing tooth bleaching to storefronts nationwide. The dental spa begat the podiatry spa.
And now comes the first medi spa in Manhattan wholly dedicated to strengthening and grooming a woman’s genital area. Phit — short for pelvic health integrated techniques — is to open this month on East 58th Street.
Dr. Romanzi likes to call the vaginal workouts she prescribes “personal training.” Clients could also use an in-office electrostimulation machine to improve pelvic muscle tone or buy a device for home use. Dr. Romanzi said that such treatments are intended to improve bladder control; she said pelvic training may also lead to more intense orgasms.
Welcome to the era of the gyno spa.
With the ubiquity of pornography, the pelvis had already become a marketable area for modification, ranging from the Brazilian bikini wax to genital surgery referred to as vaginal “rejuvenation.” Doctors have even coined a term for such genital “beautification”: cosmetogynecology or cosmogynecology.
The advent of the pelvic spa, however, takes body fixation to a new level, furthering the idea that there is no female body part that cannot be tightened, plumped, trimmed or pruned.Continued...
“Whether the marketing is pushing the women or women are pushing the marketing, I don’t think anybody knows,” Dr. Berenson said.
Dr. Romanzi said her goal was to teach women how to properly perform Kegel exercises, intended to strengthen the sling-shaped muscle that supports the bladder, vagina and rectum. Gynecologists sometimes suggest such pelvic physiotherapy for minor vaginal laxity after childbirth or for mild urinary incontinence.
But Dr. Romanzi believes all women might benefit from such exercises.
“If you can vote and you have a vagina, you should do these,” she said. “It’s the dental floss of feminine fitness.”