You also have to look at our current primary system to see how McCain ended up with the nomination. The way it's set up now, the media has more of an influence than many would believe. Voters are still feeling out the candidates when the first of the state primaries are being held. They look to those first few to see who has the momentum. How the media plays off the winners, sadly enough, has a lot of influence to other voters still making up their minds early in the race. By the time the primaries came along to my state, it was almost as if my vote didn't matter.