Demand Grows for Burial in 'Heavenly' Coffee Cans
Wednesday, July 16, 2008
By Susan Jones, Senior Editor
(CNSNews.com) - A growing number of people are requesting that their ashes be placed in empty cans of "The Heavenly Coffee" -- the trademark for Chock full o' Nuts, the coffee roaster says.
The idea is straight out of Hollywood. In the movie "The Bucket List," the main characters played by Morgan Freeman and Jack Nicholson use the coffee cans as burial urns.
"Inspired by this idea, consumers are seeking to emulate the film by choosing to have their ashes, or ashes of a loved one, preserved in a Chock full o' Nuts coffee can," said Massimo Zanetti Beverage USA in a news release.
John Boyle, chief operating officer of MZB, said he's been touched by the impact and response that the film has had on consumers: "We are humbled by the requests we have received from people wanting to incorporate Chock full o' Nuts coffee cans into their personal end-of-life decisions. It is both an honor and a privilege for us to respect their wishes," Boyle said.