In a case of David versus Goliath, apparel giant North Face is suing a Missouri teenage college student for trademark infringement.
The young entrepreneur is selling gear that parodies the brand, called South Butt. 19-year-old Jimmy Winkelmann started selling a few t-shirts and fleeces in St. Louis pharmacies.
Now they're online and he's shipped orders to every state in the country.
According to the complaint, they say the products are "causing confusion, mistake and deception among the general purchasing public" Winkelmann dismisses the suit. "When they actually tried to file a federal court case against me, it's like the best Christmas present ever!."