In a case of David versus Goliath, apparel giant North Face is suing a Missouri teenage college student for trademark infringement.

The young entrepreneur is selling gear that parodies the brand, called South Butt. 19-year-old Jimmy Winkelmann started selling a few t-shirts and fleeces in St. Louis pharmacies.

Now they're online and he's shipped orders to every state in the country.
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According to the complaint, they say the products are "causing confusion, mistake and deception among the general purchasing public" Winkelmann dismisses the suit. "When they actually tried to file a federal court case against me, it's like the best Christmas present ever!."

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