I think i figured it out-

I was watching O'reily last night(for the first time in years) and he had the guy who was in charge of the whole being offended thing, he never gave a full reason, or any reason really that made sense but the gist i got was because it suggested that men should be, well MEN! Masculine etc; and I think thats their reason

They want men to be efeminate, or basically women, and this was contrary to that