Obama's whole ''change'' mantra, really just an empty, vague phrase, seems to have really hypnotized Americans during the campaign. It really almost sounds zombie-like, like the homeless people in that episode of South Park who keep repeated "Chaaaange! Chaaange!"
It just really seems so many, both white and black, voted for him because of the novelty of his race and this vague idea of ''change'' without any real regard or knowledge of his policies; Besides those two factors, I also feel they voted for him out of the popular dislike of Bush (Most people my age for example hated Bush with little knowledge as to why; they just did), and also because the media portrayed him as the ''cool'' candidate, and the media's constant trashing of Sarah Palin. I'd say these were the main factors that helped him win.
I've noticed the intense hate of Bush that really began to brew around 2006-2008 has died down, as has the opposition to the war in Iraq. In 2005/2006 it was ''cool'' to be against the war, now many of the same outlets/people who were vocal in their opposition of the war, or covered it negatively, show little interest. I wonder why? (/sarcasm)
I wonder how the election would have turned out if ALL Americans of voting age were made completely aware of both candidates policies, backgrounds, etc.