Below you will find two sales pitches. At the end you will find the link to the backstory......

BTW - all the facts stated in both stories are true. Nothing is made up.

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WHEN ADORABLE ATTACKS

America is killing its young people. The killer? Vicious young dogs. Predators that prey preferentially on our kids. Dog bites occur every 75 seconds and over 1,000 citizens require emergency care EVERY DAY as a result of this deadly scourge. In 2012 alone, over 37 people, half of them children, were KILLED in vicious young dog attacks, ranking puppies higher than baby snatchers in childhood mortality.

Worse, over 50% were kids under 8 years old. More disturbingly, over 32% of these vicious attacks were on people LIVING with the dogs in question! Our “best friends” are killing us! Worse, these vicious killers tend to attack in packs. 34% of all fatalities last year were caused by gangs of marauding young dogs, and 58% of these killers were “family” dogs. Equally disturbing, your home is no protection. Over 80% of those killed were killed on their own property!

The economic scale of the human carnage wrought by puppies (for the purposes of this campaign, we define “puppies” as young dogs and adult young dogs), attack victims suffer losses of between $1 billion and $2 billion per year. All statistics are from dogsbite.org

These vicious puppies are growing in number every day, and we are now using well over 5% of our croplands to feed these voracious hounds in what some refer to as “protection payoff” in order keep them from attacking us humans as we sleep. New Zealand scientists report that the ecological Footprint of just ONE puppy is nearly TWICE the footprint of an SUV. Not only are these beasts deadly, they are destroying the environment AND our precious water supply with the massive amounts of bacteria-infested fecal waste generated from the some 70 million puppies that ravage our US communities. This does NOT include the over 21,000 leukemia-related deaths per year from people with known, verifiable exposure to these vicious puppies.

Even with regulations in place by over 600 communities, the killings and attacks and suspicious leukemia continue and the filthy waste keeps piling up. Clearly, these regulations are falling far short of protecting us. Nothing less than a total ban on puppies and puppy mills is acceptable in protecting our environment, water, children and elderly.

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THE PITCH OF A LIFETIME

Now let’s go with the “opportunity case”…The pitch to a Silicon Valley VC and the Governor of California back in 2005 about a new and sustainable alt energy.

Gentlemen, we are looking at an exciting new energy source based upon the convergence of two proven technologies, one that has been tested and used for close to 70 years, and the other for the last 90 years. Each, on their own, have been niche technologies that generated marginally better economic returns under certain conditions using traditional energy feedstock. The breakthrough came from discovering that when you combine these technologies, we are able to generate not only superior economic margins, but could do so with feedstock that was considered waste in the past. The amount of such waste feedstock is now understood to contain centuries of low cost energy at projected demands, and is completely scalable!

These technologies have been extensively studied over the last 70 and 90 years. They have, in fact, been used separately over 1,000,000 times and have performed at better than 6 Sigma in regards to performance and environment risk exposure. As such, the industrial process defined by combining these two technologies poses negligible risk to the environment, although they may cause remediable problems on a local basis, not unlike or outside the scale of any other highly-tuned industrial processes. Substantive regulatory infrastructure is already in place on a State by State basis, although additional regulatory burden may be placed to prevent pure “Black Swan” events.

In the US alone, we have identified an energy supply potential that exceeds over 100 years along the demand curve thus far from what was previously considered “waste”. By 2012 it will be generating an aggregate of $300 million per day, or $110 billion per year in gross revenues and growing in excess of 10% per year. The US domestic market can consume all we make of this new alt energy up to $300-400 billion per year before we would need to explore exporting the energy. And, unlike nearly all alt energies, we will be able to due to its form, which allows easy transportation and storage as an energy liquid.

Getting this alt energy to market can be done with existing infrastructure, and supplementary infrastructure can be paid for out of cash flow. This infrastructure expansion will have both single purpose AND broad general use that will survive the manufacturing process.

This industrial process is “shovel ready” and it will initially require the use of between 1.5% and 3.2% of the freshwater available when operating at peak, which we will buy at full market price. A hidden benefit of the market pricing mechanism for fresh water will be the ancillary efforts in research and development to reduce the cost of treating wastewater by 50% or more from existing technologies, resulting in several novel breakthroughs that will transcend our industry.

One of the waste streams of our alt energy process is Natural Gas and it will drive the cost of this important portion of our domestic energy mix by 75% for the foreseeable future. It will help drive what bankers will call “an industrial renaissance” in the US in less than ten years. It will directly employ several hundred thousand domestic workers and nearly 2 million overall domestic workers during that time frame. Additionally, this renaissance is predicted to create 2-3 million more manufacturing jobs. It will also lower the cost of moving goods to market in the US by 40% or more. On a combined basis, it will keep inflation in check for US goods and make them competitive in the world markets again. If that isn’t enough, it will also reduce US greenhouse gas emissions by 13% over the same period, allowing the US to become a world leader in reducing greenhouse gas emissions.

The principal product we manufacture will single-handedly and directly cut the US trade deficit by more than 12% from what it would otherwise be for 2012. It also makes us less strategically vulnerable to the politics of the Middle East. As for good corporate citizenry, our output is taxed, all totaled (Federal, State and Local), at over 44% higher than nearly any other industrial good. Not only that, but we will manufacture our product throughout great swatches of the US and our feedstock value will go up. This will result in one time transfer payments to US citizens, mostly rural, of hundreds of billions of dollars. It will create ongoing royalty streams of $20-30 billion per year to many millions of individual citizens across every voting district in the country.

We will make the US energy infrastructure the envy of the rest of the world.

Other countries around the globe will find substantive hurdles to cross in order to compete with the US in this arena thanks to the maturity of pre-existing infrastructure that provides investors substantive first revenues quickly. Investors will also experience a superior return on exposed capital that can’t be met in the less mature areas of the world, as well as the NIMBY resistance and political delays due to the differences between how the US and the rest of their world administer and hold their feedstock.

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Back story