GM memo urges dumping Chevrolet's 'Chevy' nickname
01:34 AMYahoo! BuzzShare
For years, doomsayers have predicted that eventually Chevy would die. Now they may be right.
The Chevrolet brand will continue, but some General Motors executives are apparently pushing for killing the shorthand name, Chevy, the New York Times reports. GM, 61% owned by the federal government, says it is important to ditch the brand's name for "consistency," the Times quotes the memo as saying. Who knew?
So, um, we guess there will be a flurry of activity at Coca-Cola headquarters tomorrow on whether to banish the name Coke. Or might BMW be thrown in a tizzy over whether owners are still referring to their cars as Beemers.
From now on, Chevy employees are being told, think three syllables -- Chev -ro -let:
"We'd ask that whether you're talking to a dealer, reviewing dealer advertising, or speaking with friends and family, that you communicate our brand as Chevrolet moving forward," the Times quotes the memo as saying.
Calling it Chevy is now, apparently, moving backward.