Thread: Dump 'Chevy' Nickname?
#1 Dump 'Chevy' Nickname?06-10-2010, 11:43 AMGM memo urges dumping Chevrolet's 'Chevy' nickname
01:34 AMYahoo! BuzzShare
For years, doomsayers have predicted that eventually Chevy would die. Now they may be right.
The Chevrolet brand will continue, but some General Motors executives are apparently pushing for killing the shorthand name, Chevy, the New York Times reports. GM, 61% owned by the federal government, says it is important to ditch the brand's name for "consistency," the Times quotes the memo as saying. Who knew?
So, um, we guess there will be a flurry of activity at Coca-Cola headquarters tomorrow on whether to banish the name Coke. Or might BMW be thrown in a tizzy over whether owners are still referring to their cars as Beemers.
From now on, Chevy employees are being told, think three syllables -- Chev -ro -let:
"We'd ask that whether you're talking to a dealer, reviewing dealer advertising, or speaking with friends and family, that you communicate our brand as Chevrolet moving forward," the Times quotes the memo as saying.
Calling it Chevy is now, apparently, moving backward.
06-10-2010, 12:00 PM
That ought to boost sales.The Obama Administration: Deny. Deflect. Blame.
06-10-2010, 12:36 PM
It does make me wonder if some government bureaucrat didn't come up with this. It's that stupid.
06-10-2010, 12:56 PM
See the USA, in your Chevrolet.
This is so not a big deal, that I wonder why GM is even bothering with it.
06-10-2010, 03:02 PM
- Join Date
- May 2008
- Sonora, Texas
Next time I am in need of a new truck I will go to my GM Dealer and if he does not say "Chevy" at least once, I will refuse to buy anything.
- Join Date
- May 2008
06-10-2010, 06:24 PM"Our president delivered his State of the Union message to Congress. That is one of the things his contract calls for -- to tell congress the condition of the country. This message, as I say, is to Congress. The rest of the people know the condition of the country, for they live in it, but Congress has no idea what is going on in America, so the president has to tell 'em." ~ Will Rogers
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