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  1. #1 Dump 'Chevy' Nickname? 
    GM memo urges dumping Chevrolet's 'Chevy' nickname

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    For years, doomsayers have predicted that eventually Chevy would die. Now they may be right.

    The Chevrolet brand will continue, but some General Motors executives are apparently pushing for killing the shorthand name, Chevy, the New York Times reports. GM, 61% owned by the federal government, says it is important to ditch the brand's name for "consistency," the Times quotes the memo as saying. Who knew?

    So, um, we guess there will be a flurry of activity at Coca-Cola headquarters tomorrow on whether to banish the name Coke. Or might BMW be thrown in a tizzy over whether owners are still referring to their cars as Beemers.

    From now on, Chevy employees are being told, think three syllables -- Chev -ro -let:

    "We'd ask that whether you're talking to a dealer, reviewing dealer advertising, or speaking with friends and family, that you communicate our brand as Chevrolet moving forward," the Times quotes the memo as saying.

    Calling it Chevy is now, apparently, moving backward.
    *shakes head*

    USA Today
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  2. #2  
    Power CUer NJCardFan's Avatar
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    That ought to boost sales.
    The Obama Administration: Deny. Deflect. Blame.
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  3. #3  
    CU's Tallest Midget! PoliCon's Avatar
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    Quote Originally Posted by NJCardFan View Post
    That ought to boost sales.
    Right - because the problem with their sales has been the name - not the product.
    Stand up for what is right, even if you have to stand alone.
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    It does make me wonder if some government bureaucrat didn't come up with this. It's that stupid.
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    Power CUer noonwitch's Avatar
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    See the USA, in your Chevrolet.


    This is so not a big deal, that I wonder why GM is even bothering with it.
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    CU's Tallest Midget! PoliCon's Avatar
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    Quote Originally Posted by noonwitch View Post
    See the USA, in your Chevrolet.


    This is so not a big deal, that I wonder why GM is even bothering with it.
    because the government is in charge now.
    Stand up for what is right, even if you have to stand alone.
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    Next time I am in need of a new truck I will go to my GM Dealer and if he does not say "Chevy" at least once, I will refuse to buy anything.
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    Quote Originally Posted by PoliCon View Post
    because the government is in charge now.
    Government ownership is 61%. GM is going to be a money pit hole with jackoffs gov. employees running the show. Next Vette will be canned; gotta use Corvette
    Last edited by lacarnut; 06-10-2010 at 03:36 PM.
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  9. #9  
    Senior Ape Articulate_Ape's Avatar
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    "The efforts of the government alone will never be enough. In the end the people must choose and the people must help themselves" ~ JFK; from his famous inauguration speech (What Democrats sounded like before today's neo-Liberals hijacked that party)
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  10. #10  
    CU's Tallest Midget! PoliCon's Avatar
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    Quote Originally Posted by Speedy View Post
    Next time I am in need of a new truck I will go to my GM Dealer and if he does not say "Chevy" at least once, I will refuse to buy anything.
    I wouldn't buy a chevy anyhow. They haven't got a single decent looking car in their lineup.
    Stand up for what is right, even if you have to stand alone.
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