is contested at the beginning of the following season, and has traditionally been played at Wembley Stadium, although it was played at the Millennium Stadium in Cardiff, Wales while Wembley was being rebuilt. The newly built Wembley held the 2007 final for the first time since 2000. If a team wins The Double (both the Premiership and the FA Cup), then the Double winner plays the Premier League runner-up.
The Shield plays a major role for the FA in its efforts to raise funds for various charities throughout England. The sources for the funds include the net profits from admission tickets and sales of match day programmes. Parts of the fund are distributed to clubs who participated in the First Round Proper of the FA Cup, who are then in turn asked to nominate a charity or community-based organisation which will receive the clubs' share of the fund. The remainder of the funds will then be donated to The FA Charity Partners.