It's surprising how many team underfill their attendance capacity.• Average annual stadium attendance percentage for 2006-present, according to ESPN, weighed in part by the team’s record over that period.
• Average Fan Cost Index for 2006-2010, according to Team Marketing Report, a leading sports marketing firm. The Fan Cost Index represents the total cost of four average-price tickets, two small draft beers, four small soft drinks, four regular-size hot dogs, parking for one car, two game programs, and two adult-size adjustable caps. This number was then measured against the average per capita income for each metropolitan area for 2006-2009 (the most recent year available) according to the Bureau of Economic Analysis
• Tailgating rank for each city, according to the National Tailgating Index, compiled by an “alliance of tailgating experts” and commissioned by KVH Industries and DirecTv in 2007
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