Young will have to change names to escape 'cyber past' warns Google's Eric Schmidt
The private lives of young people are now so well documented on the internet that many will have to change their names on reaching adulthood, Googleís CEO has claimed.
By Murray Wardrop
Published: 7:00AM BST 18 Aug 2010
Eric Schmidt suggested that young people should be entitled to change their identity to escape their misspent youth, which is now recorded in excruciating detail on social networking sites such as Facebook.
"I don't believe society understands what happens when everything is available, knowable and recorded by everyone all the time," Mr Schmidt told the Wall Street Journal.
In an interview Mr Schmidt said he believed that every young person will one day be allowed to change their name to distance themselves from embarrasssing photographs and material stored on their friends' social media sites.
The 55-year-old also predicted that in the future, Google will know so much about its users that the search engine will be able to help them plan their lives.
Using profiles of it customers and tracking their locations through their smart phones, it will be able to provide live updates on their surroundings and inform them of tasks they need to do.
"We're trying to figure out what the future of search is," Mr Schmidt said. ďOne idea is that more and more searches are done on your behalf without you needing to type.
"I actually think most people don't want Google to answer their questions. They want Google to tell them what they should be doing next."