This site is dedicated to the thought that something as simple as fun is the easiest way to change peopleís behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that itís change for the better.
Cool stuff - but there is a huge flaw that I see. They are failing to account for novelty. Once the novelty wears off - people are back to doing what is easiest and most convenient.