#1 Frito-Lay sends noisy, 'green' SunChips bag to the dump10-05-2010, 12:07 PMFrito-Lay sends noisy, 'green' SunChips bag to the dump
By Bruce Horovitz, USA TODAY
Frito-Lay is preparing to quietly sack its "green" but noisy SunChips bag.
Roughly 18 months after Frito-Lay, with great fanfare, launched a biodegradable SunChips bag made from plant material that was billed as 100% compostable, the company is yanking the noisy material from the packages of five of six SunChips flavors immediately.
The company is returning them to their former bags that can't be recycled — but won't wake the neighbors — while it works frantically to come up with a new, quieter eco-friendly bag.
The noise of the bag — due to an unusual molecular structure that makes the bag more rigid — has been compared to everything from lawnmowers to jet engines. There's even an active Facebook group with more than 44,000 friends that goes by the name of "Sorry But I Can't Hear You Over This SunChips Bag."
"Clearly, we'd received consumer feedback that it was noisy," says Aurora Gonzalez, a Frito-Lay spokeswoman. "We recognized from the beginning that the bag felt, looked and sounded different."
10-05-2010, 12:26 PM
Yes I have a bag of sun chips right here. Apparently you can toss this bag out your window and in a couple weeks it's totally biodegradable. That's amazing really.
HOWEVER. This is the loudest bag in existence. They may have inadvertantly created a noise machine. I can imagine at the next Fifa World Cup everyone just eating out of these chips instead of those damn vuvuzelas.
It's a big-size bag,and it's so damn loud. The bag feels a little weird, it's almost like a mixture between wrapping paper and aluminum foil, and noisier than both.
10-05-2010, 12:51 PM
Any particular flavor I should buy for the experiment?
10-05-2010, 01:36 PM
Biodegradable? Does it start to degrade on the grocer's shelf - leaching into the chips?
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10-06-2010, 10:30 AM
The most annoying bag of all time. I bought some on sale earlier this year, and heard the bag make a loud sound when I tossed in the grocery cart. Didn't think much of it until I took them to work and I swear people could hear that damn bag 10 offices away.Voted hottest "chick" at CU - My hotness transcends gender
10-06-2010, 12:17 PM
I really hate it when companies try to placate a few nutbags. Believe me when I tell you that a few plastic bags will have zero impact on the environment. It amazes me that there are people arrogant enough to believe that we can actually harm this planet. George Carlin was right:
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