In its recent poll of where people get their news, Politico.com offers an apparently new definition of the word "objective."
The poll data show that 81% of respondents receive information and news about the mid-term elections from cable TV, with 71% getting info and news from "national broadcast TV news and their websites." Other major sources were:
Conversations with friends/family: 79%
Local TV news and their websites: 73%
Websites and blogs (other than the national/local news sites): 39%
Political ads: 37%
Much to the dismay of liberals, the cable news breakdown looks like this:
Mainly CNN: 30%
Mainly Fox News: 42%
Mainly MSNBC: 12%
Other cable news channel/website: 9%
A Harvard study of news coverage of the 2008 presidential primary season found CNN to be the most negative toward Republicans among cable news channels: "The CNN programming studied tended to cast a negative light on Republican candidates -- by a margin of three-to-one." Believe it or not, MSNBC had a higher percentage of positive stories about both Democrats and Republicans than either CNN or FOX, as it simply pandered to both parties. As for Fox, the study concluded "any sense here that the news channel was uniformly positive about Republicans or negative about Democrats is not manifest in the data."
Also worth noting is that the most pro-Democrat bias among various forms of media was in newspapers: "Fully 59% of all stories about Democrats had a clear, positive message vs. 11% that carried a negative tone. That is roughly double the percentage of positive stories that we found in the media generally."
So, back to "objective": The idea that people should tune into stations (or read other news sources) beyond Fox News in order to get more objective news is, at least according to the Harvard study and the apparent decision of millions of viewers, ridiculous. Fox has shown that it lives by "fair and balanced" which, in the eyes of those only used to seeing liberal propaganda masquerading as news, might seem subjective and conservative. But that's a problem with Politico's perception and that of its quoted "analysts." While the dominant liberal media see Fox as a problem, viewers are obviously seeing it as a solution.