Campaign premiers with website featuring work by world renowned photographer Miles Aldrige and Academy Award-nominated cinematographer Wally Phister (Inception, The Dark Knight, The Italian Job)
IRVINE, CA July 1, 2010: Fisker Automotive, the American manufacturer of elegantly designed, premium plug-in hybrid electric vehicles, and Southern California-based global branding experts Lambesis, announced today the launch of Fisker’s international “Pure Driving Passion” campaign for the acclaimed Fisker Karma. The fully-integrated campaign debuts today with the launch of FiskerAutomotive.com. The site will inform customers about PHEV technology and is the precursor to the Fisker Karma launch scheduled for the end of this year.
The “Pure Driving Passion” campaign was born from the compelling Fisker design philosophy that the auto industry can only be elevated by refusing to compromise. Fisker Automotive’s unyielding pursuit of pure design led the company to design one of the most sustainable and accountable vehicles in automotive history. The all-new campaign was created to reflect these impassioned principles.
The campaign celebrates how the Karma redefines automotive marketing through the seamless blend of eco-minded luxury, exhilarating performance, the sensuality of superior comforts and unparalleled sustainability.
A major campaign objective was to educate the public on how eco-consciousness is sexy. To graphically communicate the sensuality of the Fisker Karma’s sustainable designs, world-renowned photographer Miles Aldridge captured beautiful images that express the brand’s captivating, sexy essence. The provocative campaign imagery reflects how Fisker Automotive is dramatically changing the industry with an unrestrained passion for pure design.
The striking photography is complemented by the breathtaking live action film, “Melting Ice,” shot by Academy Award-nominated cinematographer of Inception, The Dark Knight and The Italian Job, Wally Pfister. The thrilling vignette showcases the sensuality and exhilaration of introducing the world to a pure driving experience with no inhibitions.
The global launch of FiskerAutomotive.com kicks off the campaign and is the first of many exciting things to come for the burgeoning brand.