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  1. #1 Krispy Kreme posts first profitable year since 2004 
    Krispy Kreme posts first profitable year since 2004

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    Friday, April 1, 2011
    (Updated 5:22 am)
    By Winston-Salem Journal

    WINSTON-SALEM (MCT) — A slight loss in the fourth quarter didn't prevent Krispy Kreme Doughnuts Inc. from posting its first profitable year since 2004.

    The company reported Thursday that net income totaled $7.6 million for fiscal 2011, which ended Jan. 30. By comparison, it had a loss of $200,000 in fiscal 2010.

    However, profitability in fiscal 2012 may come down to whether consumers are willing to pay more for a doughnut, whether bought hot and fresh in a shop or in a grocery or convenience store.

    Commodity costs, both for food preparation and fuel, are projected to be about $14 million more this year than last year.

    The company expects that higher prices will offset at least $12 million of the additional expenses. Prices went up in early March in its shops. They will go into effect by the end of April in groceries and convenience stores.

    Krispy Kreme also expects to shave costs through other initiatives that include changes in its labor scheduling. On March 23, the company said the decision to outsource the remainder of its domestic supply-chain distribution will cost 25 local workers their jobs over the next two months.

    Jim Morgan, the top executive at Krispy Kreme, credited higher operating income of $19.2 million and the first year-over-year growth in revenue since fiscal 2005 for the profitable year.
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  2. #2  
    PORCUS MAXIMUS Rockntractor's Avatar
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    It was all thanks to my efforts!:D
    How is obama working out for you?
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  3. #3  
    Senior Member obx's Avatar
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    Best donuts in the world.
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  4. #4  
    Senior Betwixt Member Bubba Dawg's Avatar
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    I totally love Krispy Kreme when the fresh donuts sign is on. Warm from the oven. Cold glass of milk and hot cup of coffee and fresh Krispy Kremes.

    Nice.
    Hey careful man! There's a beverage here!
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  5. #5  
    I must not have the donut gene. They're good but not better than any other donut place.
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  6. #6  
    Senior Betwixt Member Bubba Dawg's Avatar
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    Quote Originally Posted by Gingersnap View Post
    I must not have the donut gene. They're good but not better than any other donut place.
    :eek:
    Hey careful man! There's a beverage here!
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  7. #7  
    PORCUS MAXIMUS Rockntractor's Avatar
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    Quote Originally Posted by Gingersnap View Post
    I must not have the donut gene. They're good but not better than any other donut place.
    Heretic!:mad:
    How is obama working out for you?
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  8. #8  
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    Quote Originally Posted by obx View Post
    Best donuts in the world.
    Yep... and I think opening the store right by my house was the best and worst thing they could have done... for me at least.

    ~QC
    "The individual has always had to struggle to keep from being overwhelmed by the tribe. To be your own man is hard business. If you try it, you will be lonely often, and sometimes frightened. But no price is too high to pay for the privilege of owning yourself." Rudyard Kipling - (1865-1936)

    Context doesn't matter to this liberal it seems/ as long as it satisfies his godless dreams/ like monkeys throwing sh!t as castles in air/ as long as he throws/that is the extent of his care.
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  9. #9  
    PORCUS MAXIMUS Rockntractor's Avatar
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    Quote Originally Posted by CueSi View Post
    Yep... and I think opening the store right by my house was the best and worst thing they could have done... for me at least.

    ~QC
    Oh no!:eek:
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  10. #10  
    Senior Ape Articulate_Ape's Avatar
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    Ginger and Poli don't support police officers. Get 'em, NJ!
    "Our president delivered his State of the Union message to Congress. That is one of the things his contract calls for -- to tell congress the condition of the country. This message, as I say, is to Congress. The rest of the people know the condition of the country, for they live in it, but Congress has no idea what is going on in America, so the president has to tell 'em." ~ Will Rogers
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