£400 ($660) worth of shoes a woman never wears... Average woman has 11 pristine gathering dust in wardrobe
By Inderdeep Bains
Last updated at 9:44 AM on 2nd May 2011
It’s not just the Victoria Beckhams of this world who can’t resist a new pair of heels – however unsuitable.
Almost every woman has a collection of shoes which will never see the light of day, research suggests.
While the average British female owns 20 pairs, 11 of those pairs worth a probable total of £400 will remain tucked away in the wardrobe awaiting the right occasion that never comes.
Despite leaving more than half of their footwear to gather dust, most women will continue to fuel their shoe addiction, splashing out on an additional eight new pairs a year.
Nearly a third of the 3,000 woman surveyed even admitted forking out on shoes that were the wrong size, just because they liked them.
According to the study by Co-operative Insurance, the average spend on a pair of shoes is £36, so eight pairs a year would cost £288. However, ten per cent of those polled admitted to an annual spend of at least £600 a year.
There is a simple explanation, according to behavioural psychologist Jo Hemmings, author of the book Shoes and Shopping.
‘Shoes hold all sorts of promise and expectation,’ she said. ‘They can transform an outfit, lengthen legs and make us taller and appear slimmer and most of all they are so forgiving. 'We may put on a few extra pounds, but our shoes will always fit us!’
More than a third of women (37 per cent) told the survey that they buy shoes to cheer them up.