PHOENIX - A Utah man has become an Internet sensation all because of an idea that developed from trying to embarrass his son.
Dale Price wanted to embarrass his son on the first day of his sophomore year in high school.
He went out in front of their home and waved at his school bus as it drove by them.
Dale liked embarrassing his son so much, he decided to do it on the second day while wearing a costume
He did it again on the third day with a different costume.
One-hundred-seventy school days and costumes later, Dale is now an Internet star.
Photos of his various costumes have been posted to a blog. Costumes include a wedding dress and even Dale sitting on a toilet while reading a newspaper in front of the house.
On day 170, he dressed as a pirate.
See the blog and photos .
His son was mortified the first few weeks of school.
Eventually, the son and the bus full of other kids couldn't wait to see what dad would be wearing.