Poltical conventions were first broadcast on television in 1948 but it wasn't until 1952 that presidential campaign commercials made their appearance on the tube. The first candidate to have his commercials on the air was Dwight D. Eisenhower. One of the first of these commercials was this "I Like Ike" animated commercial above produced by Roy Disney. Although it is rather crude by today's standards, it is catchy in a corny sort of way. Back then, jingles such as this one were quite big and the Eisenhower candidacy was sold on the air with the same repetitive techniques as toothpaste or detergent commercials.
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