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  1. #1 Extreme Pet Food Advertising 
    Administrator SaintLouieWoman's Avatar
    Join Date
    Sep 2002
    MO & FL

    Extreme Pet Food Advertising

    Just when you think you've heard it all about the ways pet food can be marketed, something comes along that...well, this tops it all. Here's what they are doing in Europe to sell pet food.

    According to, in Germany "Beneful, a division of Nestle Purina PetCare, said Wednesday it was unleashing a new television advertisement full of squeaks, pings and other noises that can only be heard by dogs, while also showing images using their owners - the ones with the money - to buy the food."

    Can you imagine? Someone not knowing the Beneful commercial has special un-heard by human ears noises notices their dog is (sort of) watching the pet food commercial. Perhaps just when a marketing message is spoken to the petsumer, an ear catching 'squeak or ping' attracts the dog to the television. The unknowing petsumer could believe the pet food really interests their dog! Guess what could happen...they purchase the pet food based on their dogs behavior.

    And this follows Beneful last year making "dog food advertising history with dog food-scented billboards around Germany."

    Another British Pet Food (WAGG) uses food scented posters to attract attention.

    This rarely happens...I'm speechless.

    Wishing you and your pet(s) the best,

    Susan Thixton
    Pet Food Safety Advocate
    Author, Buyer Beware


    " To the world you are just one more person, but to a rescued pet, you are the world."

    A Nation of Sheep Breeds a Government of Wolves!"

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  2. #2 Squeaks and Pings 
    Junior Member
    Join Date
    Dec 2008
    I'd be surprised if those inaudible-to-humans sounds actually came through the TV. They probably lie outside the audio bandwidth of the TV channel. However, the manufacturers must have tested them.
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