http://www.insidehighered.com/news/2011/08/31/qt#269265

Kansas State University recently introduced EcoKat, a special mascot to promote environmental causes -- and the fans are not thrilled. The Kansas City Star reported that, on Twitter, the #ecokat hashtag suggests considerable dislike, and that a #fakeecokat has also emerged on Twitter. Among recent tweets: "#EcoKat makes me want to leave my porch light on 24hours and drive two blocks to the gas station for a pack of gum," "EcoKat: The worst idea since the Power Towel" and from a University of Kansas fan "MY GOD. What is #kstate thinking? And you ask why you get made fun of ... #EcoKat. Please never change."

What have they come up with and how bad is it?





The cat head mascot is Willie the Wildcat, which is the school's regular sports mascot. EcoKat is the lady: "played by a K-State student who auditioned for the role. Dressed in a costume made of 90 percent repurposed materials.