Is this just a business seeing a competitive edge against two of its rivals — or a political statement meant for wider purposes? Ford has a new ad series called “Press Conference,” in which sales staff escort a Ford buyer into a room supposedly to finalize paperwork but finds “reporters” and cameras on hand to ask why he or she bought a Ford. The responses are unscripted, according to US News and World Report, but the decision to publish this response while the nation still debates the auto bailouts might have some Obama supporters questioning the timing:
In its most political ad in the so-called “Drive One” ads where real drivers are thrust before cameras to explain why they picked Ford, a real Ford F-150 pick-up driver is featured.
His name is Chris. After he sits down the “reporters” bark “Chris, Chris.” One asks him to explain why “was buying American important to you.”
Sitting and looking sincere and serious, Chris says: “I wasn’t going to buy another car that was bailed out by our government. I was going to buy from a manufacturer that’s standing on their own: win, lose, or draw. That’s what America is about is taking the chance to succeed and understanding when you fail that you gotta’ pick yourself up and go back to work. Ford is that company for me.”