Neuroscientists found that those who frequently spoke about themselves receive similar pleasures sparked by food, chocolate money or even sex.
Harvard University researchers concluded these actions light up the same areas of the brain which react to rewards.
The study, published in Proceedings of the National Academy of Sciences (PNAS), found that sharing your thoughts had ďintrinsic valueĒ.
Participants in the research were also so intent on documenting achievements they would rather forgo money than give up their ability to boast about their successes.
The findings also apply to those people who talk about their successes in person as well as on social networks ...