"My main motivation was to make money off the controversy," said the seller of a gun range target designed to resemble murdered Florida teen Trayvon Martin in an email to Local 6 reporter Mike DeForest.
The seller remains unidentified despite the correspondence.
The Orlando-based news station says it spotted an ad for the targets since removed on a "popular firearms auction website." They feature a black hoodie similar to the one worn by Martin on the night he was shot by self-appointed neighborhood watch captain George Zimmerman, along with a drawing of a Skittles bag and a can of iced tea.
The seller is reportedly a supporter of Zimmerman who believes "he is innocent and that he shot a thug."
Zimmerman's lawyer, Mark O'Mara, rejected the support, calling the targets "the highest level of disgust and the lowest level of civility." He expressed concern that "this type of hatred" is "going to make it more difficult to try this case."
According to the seller, others are much more keen on the item. Though they would not say how many $8 ten-packs were produced, they claim the response has been "overwhelming," and the targets "sold out in 2 days."