Right after both the Wall Street Journal and Bloomberg claimed that Apple will soon be launching a smaller, cheaper iPad, at least one new report popped up to lend support to the notion that such a device is in the works.
As MacRumor's Arnold Kim points out, the new report comes to us via Macotakara.
A post on the Japanese blog which has a hit-and-miss record when it comes to Apple rumors explains that "reliable sources" say that "the tablet called iPad Mini" will hit production lines in September and is expected to start shipping just in time for the holiday season (which is a bit behind the fall launch date reported by Bloomberg).
Why mention this new rumor at all? Because with so much chatter swirling about a smaller iPad and the clear market advantage for an iPad that can compete with Amazon's Kindle Fire and Google's Nexus 7 both powered by Android it seems very probable that Apple is considering the form factor.