Financial columnist and trend spotter Felix Salmon declares pumpkin the new bacon in this week’s New York Magazine. But why? What could an orange gourd-like squash and a crispy piece of pig possibly have in common? Why, popularity, of course. You see, everyone likes bacon. It’s salty. It’s crispy. It’s delicious. And it has gotten really popular recently. ...
http://observer.com/2012/10/pumpkin-is-the-new-bacon/

No, no it isn't.