A little common sense from Victor Davis Hanson on the hand wringing being done by conservatives on the "latino vote", and how to capture more of it. I keep hearing pundits opine that hispanics should be "natural" conservatives, and would come onbooard if only we could frame our message the right way, or make the right concessions. As Hanson states effectively in this piece, perhaps that assumption isn't exactly correct.

Postelection panic among conservatives about the Latino vote has reached the point of absurdity — and mostly reveals the naïveté of detached political grandees who know little about the ideology and motivations of those they are now supposed to adroitly woo.
Republican postmortems have focused heavily on the Latino vote. According to exit polls, it went 70 percent for Barack Obama, and this year it might have accounted for 10 percent or so of the electorate. Presumably, this margin was an important, and in some exegeses the decisive, factor that denied Mitt Romney the presidency. Given demographic reality, then, the Republican party must in response be more inclusive, curb its illiberal and gratuitous rhetoric, and seek a “grand bargain” on illegal immigration, which will welcome Latinos into the party, and thereby result in a new 21st-century inclusive majority that will win presidential elections.
.... A final note. Republicans have convinced themselves that somehow they were insensitive and thus lost minority votes. In fact, for nearly four years the Obama administration and its surrogates worked to create a racialist divide — energized by talk of a new demographic future — that was never successfully countered. When the pastor who gave the benediction when Barack Obama was sworn into office brags that whites are going to Hell, or when a columnist like Colbert King likens Romney to Andrew Johnson, the wrecker of Reconstruction, or when Chris Matthews serially alleges racism on the part of Republicans, or when Attorney General Eric Holder refers to blacks as “my people” and others as “a nation of cowards” — and when these efforts are not countered or even addressed — then the stereotype of a racist establishment certainly takes hold. The success of the Obama campaign in capturing the minority vote was not due to a Republican failure to have minority voices (cf. the party’s multiracial convention), nor was it due to opposition to the DREAM Act, but rather to a moral failure on the part of Republicans (not even a mild rebuke to Joseph Lowery’s racist rant?) to demonstrate that those who were building racial divisions for political advantage were themselves the real racists. If Republicans do not believe in a society in which race is to be incidental, not essential to our characters, and if they cannot stand on such principles, then why should anyone else?