The gun control debate is clearly one of the most contentious and controversial issues in America today. And the battle over gun control is now being waged through intensive media campaigns from both sides of the political spectrum to influence public opinion and to assert pressure on policy makers. So who’s winning? To find out, we turned to objective data provided exclusively to Forbes Insights by Appinions, the influence marketing platform. Keep in mind Forbes Insights has no agenda other than to shed research light on the process of measuring influence and what we can learn from it. The facts are objective, whatever your perspective on the issue may be. We certainly don’t aim to promote either side and are just stating the facts of influence and who is leading or gaining ground through the lens of influence.